CIMBALI
Saturday 02 November 2024
  • DVG De Vecchi
  • La Cimbali

Segafredo raises sustainability awareness with new campaign in Austria

Must read

Dalla Corte
TME - Cialdy Evo
Demuslab

MILAN – Sustainability has always been at the core of Massimo Zanetti Beverage Group and their flag brand Segafredo Zanetti increased its own commitment with environmentally-friendly features into his latest products and campaigns.

Segafredo’s compostable Nespresso-compatible capsules launch in Austria has been supported by an extensive advertising campaign, which was awarded within a National competition.

The campaign included city billboards which positioned among the top (scores based on recognition, favorableness and brand impact).

Moreover, Vienna’s trams and Salzburg’s buses displayed Segafredo ’s compostable capsules advertising, strengthening brand recognition and sustainability commitment.

Salzburg’s buses were nominated within the shortlist of “bus of the Month”.

CIMBALI

Latest article

  • Franke Mytico
  • Gimoka
Demus Art of decaffeination