Massimo Zanetti Beverage Group, through French subsidiary Segafredo Zanetti France, the signing of a contract with AccorHotels Group, the leading global hotel operator.
Through this partnership, Segafredo Zanetti will provide coffees of the highest quality to approximately 2500 hotels, trading under the hotelF1, ibis, Novotel and Mercure brands in 12 European countries: Germany, Austria, Belgium, Spain, France, Great Britain, Italy, Luxembourg, Netherlands, Poland, Portugal and Switzerland.
Segafredo Zanetti has developed three blends for this partnership drawing on its wealth of expertise in order to satisfy the eclectic tastes of an international clientèle.
These coffees have been roasted in the purest Italian tradition, and further developed by the expert baristas of the group, leading to rich flavours and supreme balance.
They have been crafted exclusively for AccorHotels in Segafredo Zanetti’s French factory in Sotteville-lès-Rouen and the volume will amount to almost 700 tonnes per year.
