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Friday 22 November 2024
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Segafredo Zanetti Portugal and Nutricafés S.A. merge to form MZB Ibéria

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MZB Ibéria S.A. was born in 2017 by the merging of Segafredo Zanetti Portugal and Nutricafés S.A. Nutricafés S.A. was born in 2000 through the union of two historical Portuguese companies: Chave D’Ouro and Nicola Cafés.

Chave D’Ouro was mainly dedicated to producing and marketing high-quality and selected coffee since the beginning of the XX Century, while Nicola Cafés dates back to 1779, when the historical and iconic establishment, Nicola Café opened, a meeting place for writers and politicians and the home to one of Lisbon’s famous intellectual circles, the tertulias.

Segafredo Zanetti was the first Italian coffee brand to establish itself in Portugal in 1986 and introduced the Italian espresso concept, which is now the favorite drink of most Portuguese consumers.

In September 2017, the companies merged their main activities of roasting, grinding, packaging, distribution and service and combined modern technologies, high quality of raw materials and consolidated expertise with a nationwide distribution in the Food Retail, Horeca, Hotel Industry and Office Coffee Service segments in order to meet all market needs.

With this merge, MZB Iberia will be the third operator in Portuguese coffee market, a very competitive market. MZB Iberia will assume a leading position in the single serve market, namely in the market of Nespresso compatible*

Furthermore, MZB Iberia will be responsible for the business development and current operation in Spain, expecting growth primarily through Segafredo, but also by introducing the brand Nicola.

According to João Dotti, MZB Iberia’s CEO, “We are confident that this merger will result in diverse synergies: operational processes, logistics operations and organizational procedures, with many benefits in our activity in Portugal and Spain, as well as benefits for our employees, partners, suppliers and clients. I strongly believe that as a result of this merger, we are stronger and, it is with great pride and continuous challenge that I lead this team forward.

*Brand registered by a company not related with Massimo Zanetti Beverage Iberia, SA

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