NEW YORK, USA – Serendipity3 restaurant, the legendary New York City landmark and home of the world famous Frrrozen Hot Chocolate, today unveiled the newest additions to their iconic menu: Brunch items for the first time in the restaurant’s history, as well as an all-new Cotton Candy Frrrozen Hot Chocolate flavor.
This news comes off the heels of a monumental year for Serendipity3 as the restaurant reinvented itself through activations such as taking over New York Fashion Week through activations with Batsheva and Coach, rolling out a vegan menu, introducing the world’s most expensive french fries, and creating the Selena Sundae with part owner and investor Selena Gomez.
The new brunch menu includes the following new additions, alongside the restaurant’s beloved menu:
- Avocado Toast ($15.95): includes Guacamole, Pico de Gallo, Pickled Red Onion and Cilantro
- Smoked Salmon Toast ($24.95): includes Boursin, Red Onion, Pickled Cucumber and Everything Flavors
- Ham & Bacon Omelet ($19.95): includes Taylor Ham, Bacon and Cheddar-Jack Cheese
- Greek Omelet ($19.95): includes Feta Cheese, Kalamata Olives, Tomatoes and Oregano
- Two Fried Eggs or Scrambled with Hash Browns ($19.95): includes Choice of Taylor Ham, Bacon or Avocado
Additionally, Serendipity3 introduced a new Frrrozen Hot Chocolate flavor, Cotton Candy, joining the lineup of flavors, such as the classic, White Chocolate, Cookies and Cream, Pumpkin Spice Latte, Vegan-friendly and others. The new flavor features a Creamy, Dreamy Pink Cotton Candy flavored White Chocolate, Topped with a Mountain of Whipped Cream, a Fluffy Twirl of Cotton Candy and a Cherry on Top ($19.95). The restaurant has served nearly 30 million of its signature menu item, an iconic blend of 14 exotic cocoas.
“We are excited to have Serendipity3 become a go-to brunch destination for New Yorkers and tourists, satisfying diners as we always have since we opened our doors in 1954,” said Chef Joe Calderone, Creative Director of Serendipity3. “Our menu has grown extensively this year and we’re proud to offer diners even more choice – we think they will particularly love the new Cotton Candy Frrrozen Hot Chocolate.”
Known for its popular dishes and decadent desserts, Serendipity3 has captivated millions of patrons since its inception, with a celebrity following including Cher, Beyoncé and Jay-Z, Kim Kardashian, the Hilton family and so many more. Located at 225 E 60th Street, Serendipity3 is open seven days a week from 11 a.m. until 11 p.m. EST. For more information and to book a reservation, please visit: www.serendipity3.com.
