RIMINI – The bakery chain is once again proposing at Rimini Fiera its great expo event, A.B.TECH EXPO, which, thanks to the success achieved, has seen its frequency being changed from triennial to biennial.
Not only that, but in the halls expo space has increased and the 2015 edition, at Rimini Fiera from 17th to 21st January, will confirm its role as the great home of the baker´s art.
Three more halls (D5, D7 and B7) and two connecting halls (B5-D5 and B7-D7) will highlight the new business perspective for enterprises, which is now more than just a trend, i.e. that of addressing multi-function venues in which the sale of bread is alternated with serving breakfasts, snacks and aperitifs… and is constantly evolving.
Rimini Fiera business unit manager Patrizia Cecchi explains, ´This is the reason it is necessary to establish a format that ensures better coverage of the new perspective. This is why we are talking about the ‘bakery sector´.
At the expo there will be companies that are the key players in the artisan and semi-industrial productive process, those that realize sales outlets and others that widen the bakery trade´s range with their products.
This has created the perfect terrain for integration with the fast food world and therefore with RHEX, our expo on catering for eating out. This combination enables to create interesting business prospects.´
The expo will host the key companies for Italian-made products and European leaders, who will propose the most innovative and representative solutions for the bread, pizza, confectionery and pastry chains.
A.B.TECH EXPO 2015 will put an accent on industrial processes, while continuing to highlight the specific aspects of the artisan world.
At the centre of the expo, there will be health and food safety issues, in the form of traceability of the chain, starting from the raw materials, as well as issues of sustainability and innovation as far as technology is concerned, a key element for the international markets.
