MILAN, Italy – The SIMAG brand returns to the spotlight with the relaunch of its highly anticipated SQH series of machines, designed to redefine the standards of contemporary mixology. Featuring cutting-edge design and functionalities tailored for both enthusiasts and professionals in the field, the new SQH series promises to transform every mixing experience into a true showcase of precision and style.
A revolutionary design: the 27-gram square cube
At the heart of the SQH series’ innovation is the distinctive square cube, an element that not only catches the eye with its super transparent aesthetics but also stands out for its hardness and practicality.
Weighing 27 grams, the cube is engineered to ensure ease of use without compromising robustness and durability.
Testimonials and positive reactions
From the pre-launch, which took place during the SIGEP 2025 event, the SQH series has received enthusiastic feedback from bartenders and mixologists worldwide. “SIMAG’s SQH series has revolutionized the way I work. The precision and ease of use allow me to create
perfect cocktails every time,” says Luca Rossi, a renowned mixologist from Milan. “The design is simply fantastic – not only functional but also a true decorative element for my bar,” adds Martina Bianchi, owner of a trendy venue in Rome.
A new chapter for SIMAG
The relaunch of the SQH series marks a new chapter for SIMAG. With a product that combines aesthetics, functionality, and sustainability, thanks to the “Spray System” technology with a horizontal evaporator, SIMAG once again demonstrates its ability to meet the needs of a constantly evolving market.
SHQ Series will be available on request from April 2025
To learn more about the SQH series click here or go to authorized retail outlets. Email: sales@simag.it
