BELFORTE DEL CHIENTI (Italy) – From 23 to 27 January, Simonelli Group will be at Sirha, hall 7 stand 7C73, with new products from the Nuova Simonelli and Victoria Arduino brands. During the Sirha trade show, you can meet the team from Nuova Distribution France, the long-standing Simonelli Group subsidiary and point of reference for the Nuova Simonelli and Victoria Arduino brands in the French market, providing sales, technical and training support.
This year’s event will be packed with new products and solutions for chains, roasters and restaurants. Nuova Simonelli, renowned globally for its technologically advanced and user-friendly professional espresso machines, will preview the NUOVA Aurelia Volumetric XT for the French market at Sirha.
This machine features innovative C-Automation technology, which connects the machine and grinder in a single system to ensure speed of preparation, high performance and ease of use for coffee extraction. C-Automation (Coffee-Automation) connects the machine and grinder, allowing them to share the same recipes via the portafilter.
In addition, this technology, developed using Artificial Intelligence, analyses the flow of the dispensed coffee and automatically adjusts the grinder to ensure consistent results. C-Automation enables workflow speed to increase by up to 20% and guarantees beverage quality by limiting human error and reducing coffee waste during recipe setup. C-Automation also reduces staff training time and costs thanks to the system’s automatic features.
The NUOVA Aurelia Volumetric XT is a single boiler espresso machine with 5 dispensing buttons per group and a touchscreen display. It introduces a range of features designed to improve beverage consistency, performance, workflow and ease of maintenance. For the preparation of milk or plant-based drinks, the NUOVA Aurelia Volumetric XT offers E-Milk technology, which automates workflow and allows anyone to prepare excellent milk-based beverages easily, quickly and without waste.
The Nuova Simonelli stand will also feature the Appia Life XT, an espresso machine that offers additional technology for businesses with medium productivity rates but requiring advanced features. In addition to ensuring consistent beverage quality thanks to PID, Appia Life electronically manages energy and all performance criteria: extraction time, Easycream milk foam temperature, temperature control, boiler pressure control and all performance measurements in remote control mode.
Victoria Arduino, leading Italian brand for the production of professional espresso machines with its distinctive design and high performance, will be offering a tasting of specialty coffees extracted using two innovative technologies from the Black Eagle Maverick espresso machine, which combines high performance and sustainability.
Black Eagle Maverick, Victoria Arduino’s top-of-the-range espresso machine, offers complete control over temperature, infusion and steam thanks to the innovative T3 Genius, PBtech and Advanced Steam-by-Wire technologies. Alongside the Black Eagle Maverick, the professional Mythos grinder helps achieve the best results in the cup.
The first grinder designed and engineered for the specialty coffee world by coffee specialists, the Victoria Arduino Mythos represents quality grinding, thanks to Clima Pro and Gravitech technologies, in a unique and distinctive design.
Sirha will also see the launch of Eagle Tempo, the professional espresso machine dedicated to cafés, restaurants, roasters, chains, pastry shops and bakeries. Eagle Tempo is a product with a unique design and high production capacity, incorporating NEO (New Engine Optimization) technology that allows for excellent results in the cup while saving energy and reducing waste.
For almost two years, venues have been transforming into laboratories of creativity and storytelling, also following the strong growth in demand from new generations for low- or no-alcohol cocktails using increasingly natural, healthy, and sustainable ingredients such as coffee, tea and herbs.
To respond to this new trend, Victoria Arduino has introduced the PureBrew+, a single brewer capable of automatically preparing PureBrewCoffee, a filter coffee with a completely new aromatic profile.
PureBrew+ offers a unique beverage experience in a perfect combination of premium quality and truly innovative brewing technology, allowing you to set every parameter (dose, volume and temperature) and choose from various water pulse profiles (light, medium and dark – useful for defining the sensory experience you want to offer the customer) to extract high-quality coffee, tea and infusions in less than three minutes, with repeatable and consistent results.
The flexibility of PureBrew+ lies in the ability to extract not only coffee but also tea and infusions without any risk of contamination. The display allows you to set up to 12 recipes for coffee, tea and infusions, guaranteeing speed, automation and, above all, customisation of the desired result up to 500ml.
Also on display at Sirha is the E1 Prima PRO, the 1-group professional espresso machine where Victoria Arduino has condensed the most advanced technologies into one of the most eclectic designs. E1 Prima PRO is the espresso machine for coffee specialists, roasters and chefs who want to reach unexplored peaks of quality, discover new frontiers of taste, and experience the thrill of going where no one has gone before.
In addition to T3 Genius and PBtech technologies, E1 Prima PRO also incorporates VIS – Virtual Intelligent Scale. VIS is a virtual scale based on an artificial intelligence algorithm that promotes a consistently correct dose compared to the previous version of E1 Prima. VIS is a Victoria Arduino technology developed to digitally estimate the correct dose in the cup through an algorithmic calculation. Simply set the desired weight in grams on the display, and VIS automatically monitors the flow to obtain the correct dose in the cup.
