BELFORTE DEL CHIENTI, Italy – From February 11 to 12, Simonelli Group will be at WOC Dubai, stand Z6-G5, showcasing the latest innovations from the brands Victoria Arduino and 3Temp. Victoria Arduino will play a significant role at WOC Dubai as a sponsor of the Barista Competition, featuring the Eagle One espresso machine and Mythos, the official grinder of the WBC. Eagle One is an innovative espresso machine in terms of both design and technology.
Its minimalist and contemporary lines encourage customisation with exclusive materials, while the NEO (New Engine Optimization) engine enables excellent performance while improving energy efficiency. To achieve the best results in the cup, Eagle One is paired with the Mythos professional grinder.
The first grinder designed and engineered for the specialty coffee world by coffee specialists, Victoria Arduino’s Mythos represents quality grinding in a unique and recognisable design. Its technologies, such as Clima Pro and Gravitech, guarantee maximum temperature stability and dose precision for an excellent result in the cup without waste.
At stand Z6-G5, Victoria Arduino will offer a unique experience to all visitors, hosting several leading partners from the coffee world for a series of workshops on the theme “Espresso & Signature Drinks”.
The program includes the presence of Jane Espante, CIGS UAE Champion, bartender Mariano Da Conde, and roasters such as Cafè Richard, El Matador, Gold Box, Palate Coffee and Watch House London. The partners will take turns in a relay of sensory experiences with the support of Black Eagle Maverick, Victoria Arduino’s top-of-the-range machine, and its innovative T3 Genius and PBtech technologies.
WOC Dubai will also see the launch of Eagle Tempo, the professional espresso machine dedicated to cafés, restaurants, roasters, chains, pastry shops, and bakeries. Eagle Tempo is a product with a recognisable design and high production capacity, incorporating NEO (New Engine Optimization) technology for excellent results in the cup while saving energy and reducing waste. Every day at the Eagle Tempo station, visitors can enjoy a variety of coffee and milk-based drinks prepared by baristas from Cafè Richard, CMI, Lohas Beans, Ore Coffee and Seriate Coffee.
Over the past two years, venues have been transforming into laboratories of creativity and storytelling, driven by the strong demand from new generations for beverages made with increasingly natural, healthy, and sustainable ingredients such as coffee. To respond to this new trend, Victoria Arduino introduced PureBrew+, a single brewer capable of automatically preparing PureBrewCoffee, a filter coffee with a completely new aromatic profile.
PureBrew+ offers a unique beverage experience, combining premium quality and truly innovative brewing technology. It allows users to set every parameter (dose, volume and temperature), choosing one of the various water pulse profiles (light, medium and dark – useful for defining the sensory experience they want to offer the customer) to extract high-quality coffee in less than three minutes, with a repeatable and consistent result. At WOC Dubai, stand Z6-G5, visitors can participate in a series of tasting experiences with Eagle Tempo and PureBrew+.
Various roasters will showcase a range of beverages that can be prepared with their coffee, expanding their menu to meet the diverse needs of their customers. The flexibility of PureBrew+ lies in its ability to extract up to 12 recipes, guaranteeing speed, automation, and, above all, personalisation of the desired result up to 500ml.
Also on display will be the E1 Prima PRO, the 1-group professional espresso machine, in which Victoria Arduino has condensed the most advanced technologies into one of its most eclectic designs. E1 Prima PRO is the espresso machine for coffee specialists, roasters, chefs, and mixologists who want to reach unexplored levels of quality, discover new frontiers of taste and savour the emotion of arriving where no one has gone before.
Other unmissable events include the “Victoria Arduino Exclusive Party” scheduled for February 10th (from 5 pm to 7 pm) at the Victoria Arduino Experience Lab in Dubai; the workshop by Antonio Orria (Coffee Beverage Community of Simonelli Group Middle East) “E1 Prima PRO. Extracting from fresh coffee beans” and the lecture by Andrew Tolley (CoffeeKnowledgeHub.com) “Everyday Hospitality”.
Stand Z6-G5 also features the solutions of 3Temp, a Swedish brand specializing in the design and production of filter coffee machines. 3TEMP, in which Simonelli Group acquired a stake at the end of 2024, stands out as an example of technological and innovative excellence, having built a solid reputation over the years as one of the industry’s “best kept secrets”.
3TEMP’s filter coffee machines feature a state-of-the-art tankless dispensing system that ensures every cup is made with fresh water, preserving the natural essence of the coffee. With customizable recipes and precise temperature control for both hot and cold coffee, 3TEMP’s advanced extraction technology is capable of meeting the needs of coffee shops, baristas, and chains around the world.
Thanks to the collaboration with 3Temp, Simonelli Group expands and completes its offering, responding to the new needs of chains, roasters and baristas around the world, offering a complete and innovative coffee experience.
At WOC Dubai – stand Z6-G5 – the entire renowned HIPSTER series of brewers will be on display (including 3TEMP KOBRA, 3TEMP PULS, 3TEMP WALL and the Coffee Particle Analyzer-CPA) and visitors can sample Batch brew filter and Cold brew extracted using coffee offered by CMI (Coffee Market Innovations).
3Temp brewers will also be available for all roasters at the SCA Brew Bar. Slots will be available for roasters to try different coffees extracted from 3Temp brewers.