BELFORTE DEL CHIENTI, Macerata (Italy) – Simonelli Group, a leader in the professional coffee machine and grinder industry with its brands Nuova Simonelli and Victoria Arduino, continues to expand and strengthen internationally by activating the new branch office in Dubai. The first appointment with the entire Middle East team will be at stand Z6-F40 of WOC Dubai from January 21st to 23rd, where the crew will showcase all the new products and technologies of Victoria Arduino.
Simonelli Group presents its new branch in Dubai
The new branch Simonelli Group Middle East is based in Dubai and is the reference point for the entire Middle East kingdom for sales, technical, and educational services. The Simonelli Group Middle East office is located at Warehouse #1 Building, SMARK 3 Umm Suqeim Rd. East – near Mall of Emirates – Al Goze Industrial Third – Dubai. It includes its new experience lab, an experiential space to discover hands on all the novelties of the brands Nuova Simonelli and Victoria Arduino.
“New scenarios need new strategies that allow us to be dynamic and reactive towards our clients’ requests, especially when distributing to more than 100 countries worldwide – declares Marco Feliziani, CEO of Simonelli Group. “The decision to open in Dubai, after the openings in Melbourne, London, Lione, Singapore, and Seattle, is based on our human-oriented relationship with the market, that generate new market insights that are vital to innovation and that digital affinities cannot guarantee”.
Feliziani adds: “Branch offices allow the company to respond rapidly to the constant and fast-paced changes the market throws in our direction. I wish Federico Ortile, General Manager of Simonelli Group Middle East, and his entire team, a great start to continue contributing to the growth of the coffee industry with our innovations, educational approaches, and sustainable ways”.
