BUSAN, South Korea – Slayer Espresso announces its participation at the World of Coffee, the premier international event for specialty coffee, which is set to make its inaugural appearance in Asia, featuring all the popular show features along with the 2024 World Barista Championship.
Slayer Espresso at World of Coffee Busan
From May 1 to May 4, at Booth G504 in the Busan BEXCO Center, attendees will have the exclusive opportunity to witness the relaunch of the Slayer Espresso v3 in Korea. This marks a significant milestone for Slayer as it presents its line up machines to the Asian market in collaboration with DOOREETRADING.
The brand will showcase its renowned craftsmanship with a Slayer Espresso v3 being built in the booth daily, offering attendees an immersive experience into the artistry and precision of Slayer machines.
The booth will also feature a dynamic lineup of guest roasters from both Korea and international markets, who will demonstrate the capabilities of Slayer Steam LP and EP machines. Korean roasters who will take over the Steam LP 2G include:
- Bunker Coffee
- Prefer Coffee
- Accept Coffee
- 5ense Coffee
- RBH Coffee
International roasters such as Expat Roasters from Indonesia, HanHong Consultant Roasters from Taiwan, and Tanamera from Indonesia & Singapore will showcase their expertise on the Steam EP 2G on the 2nd, 3rd and 4th of May respectively.
Millie Chan, Regional Director, Asia & Pacific for Cimbali Group, commented: “We are excited to participate in World of Coffee Busan and introduce the relaunch of the Slayer Espresso v3 to the Korean market. Additionally, we will be showcasing our full line up of models including the Steam EP and Steam LP which have a strong following across Asia and Oceania.  This event not only marks our commitment to innovation and excellence but also celebrates the thriving coffee culture in this region.”
For more information about Slayer Espresso’s participation at World of Coffee Busan 2024, visit the event listing on the Slayer website here.
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional coffee and milk-based beverage machines and cafe equipment. The Group, which includes the brands LaCimbali, Faema, Slayer, and Casadio, operates through three production facilities in Italy and one in the United States (in Seattle, where Slayer-branded machines are manufactured), employing approximately 700 people in total.
The Group’s commitment to promoting espresso coffee culture and valuing the territory materialized in 2012 with the founding of MUMAC – the Museum of the Espresso Coffee Machine, the first and largest permanent exhibition dedicated to the history, world, and culture of espresso coffee machines, located within the Cimbali Group headquarters in Binasco. MUMAC hosts the MUMAC Academy, Cimbali Group’s coffee machine academy, a center for training, dissemination, and research
