MONTREAL, Canada – The second Starbucks express store format in Canada opens October 6th in Montreal’s Central Station.
The inter-city rail station is the second-busiest station in Canada and welcomes over 30 million people every year, most of whom are local commuters looking to save time and get to their next destination quickly.
Current Montreal stores are created for a sit-down café experience, while this store is designed to provide a faster speed of service, which is ideal for morning commuters.
“The express store format is an ‘espresso shot’ version of the store experience Starbucks is known for. Everything about the store design comes together to provide customers with the most streamlined experience in order serve high-quality Starbucks products with speed,” said Chris Tarrant, vice president of store development, Starbucks Canada.
“We’re excited to bring this new store design to Montreal Central Station, created and designed for our commuting customers.”
Montreal’s Central Station Express Store is the second in Canada and the seventh in the world with four others in North America: Toronto Union Station, Chicago’s Union Station, New York’s Wall Street and the Empire State Building.
This thoughtfully designed 400 square foot space is tailored for serving customers with the efficiency that comes with knowing what they want, quickly. Express stores seamlessly integrate technology and efficiency into the customer experience, reducing the amount of time customers need to stand in line.
Upon entry, customers are greeted by a Starbucks partner (employee) who will be able to take orders via tablet, which are electronically sent to the barista. Moving through the space, customers see a digital menu board displayed on four low-glare monitors.
A set of menu options, tailored for the commuter includes the most popular products with Quebecois customers; with a focus on high-quality brewed coffee, signature espresso beverages and a selection of popular food items, including breakfast sandwiches.
The store, like all Starbucks stores, includes a unique design that caters to Montreal’s Central Station feel and historical attribute.
“The open layout creates a walk-through experience that ensures Starbucks customers are receiving an excellent experience from our partners,” continues Tarrant.
“They can travel through the space quickly and efficiently to continue on their day without having to worry about catching their train.“
