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Monday 04 November 2024
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STōK Cold Brew launches limited-edition Wrexham-branded bottles, bringing its stadium sponsorship straight to your fridge

"Given our all-in obsession of Wrexham AFC, adding the Wrexham crest to our bottles seemed like the next bold move for STōK to make," said Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America. "After building a connection with the town and the people, we can't wait to raise our LTO bottles of STōK Cold Brew to cheer on the Red Dragons throughout the upcoming Wrex Coast Tour in our own backyard"

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BROOMFIELD, Colo., USA – STōK Cold Brew Coffee, a leader in multi-serve Ready to Drink Coffee, is celebrating its continued sponsorship of Wrexham AFC by unveiling limited-edition Wrexham AFC-branded bottles of STōK Cold Brew, just in time for the Club’s visit to the US and Canada for six pre-season matches.

A brand known for making bold moves with its unapologetic support for Wrexham AFC, the co-branded packaging was unveiled at last night’s LA kick-off party for the Wrex Coast Tour. The limited-edition bottles can be found on shelves in the US now across the two most popular STōK flavors: Unsweet and Not Too Sweet.

The only people more passionate than STōK Cold Brew fans are football fans. That’s why in addition to showing support for Wrexham AFC with these limited-edition bottles, STōK is giving cold brew and Wrexham AFC-obsessed fans in the U.S. a chance to win several over-the-top prizes, including:

  • A trip to the famous STōK Cae Ras in Wales to see a Wrexham AFC match live
  • A one-year supply of STōK Cold Brew Coffee
  • A sweet gift card for Wrexham AFC swag

The sweepstakes and limited-edition bottles were announced in a new video today created by Co-Chairman Ryan Reynolds’ Maximum Effort.

Fans can enter to win these prizes at SToKWrexhamSweepstakes.com or by scanning the QR code found attached to the limited-edition Wrexham AFC-branded STōK bottles in stores now. Additionally, fans can enter via Instagram by publicly posting a photo of themselves with a bottle of STōK Cold Brew and including the hashtag #SToKWrexhamSweepstakes. There is no purchase necessary to enter the sweepstakes. The rules and more information on the sweepstakes can be found here. Must be US resident, 18+; Ends 11:59pm ET on 9/15/24.

STōK is all about making bold moves, which is why in 2023 the brand became the official sponsor of the Wrexham AFC stadium, the STōK Cae Ras. Despite not selling its cold brew in the UK, STōK is as invested in Wrexham AFC’s success as it is in cold brew coffee, extending well beyond the STōK Cae Ras sponsorship.

“Given our all-in obsession of Wrexham AFC, adding the Wrexham crest to our bottles seemed like the next bold move for STōK to make,” said Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America. “After building a connection with the town and the people, we can’t wait to raise our LTO bottles of STōK Cold Brew to cheer on the Red Dragons throughout the upcoming Wrex Coast Tour in our own backyard.”

“STōK continues to be an amazing partner for Wrexham AFC, and their all-in support is felt on both sides of the Atlantic and beyond. This is another great illustration of that, and an example of how partnerships can align brands together,” said Michael Williamson, CEO of Wrexham AFC. “Seeing the Wrexham crest on STōK bottles in stores across the US is a great opportunity to further the Club’s exposure, while also aligning our fans and STōK’s customers. The STōK Sweepstakes offers an incredible experience for someone to come and visit us at the STōK Cae Ras, while drinking one of their favorite beverages, and we look forward to welcoming the lucky winner to North Wales.”

For fans attending the Wrexham AFC match in Vancouver, Canada, and those following along at home, make sure to purchase tickets to attend or stream Men in Blazers’ live show, Wrexham AFC on Stage, presented by STōK Cold Brew Coffee, on July 25, where Roger Bennet and Humphrey Ker from the largest soccer-focused media company in North America will discuss highlights from Wrexham AFC’s magical season.

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