BARCELONA, Spain – Alimentaria & Hostelco 2024, running until March 21 at Fira de Barcelona’s Gran Via venue, provides a setting to showcase the food and hospitality industry of the future. The Alimentaria Hub provides a space enabling visitors to learn more about the most innovative products, most of them created to respond to consumers’ concern for their health and well-being.
We should highlight Thrive, an alcohol-free beer enriched with proteins and vitamins designed to aid muscle recovery. And “Upgrated meat”, a cholesterol-free chop created with lean meat onto which vegetable fat is “printed”, containing omega 3, vitamin D and magnesium thanks to Cocuus 3D technology. Another example is the Vicky Foods BIO fruit smoothie enriched with collagen and vitamin B to maintain the skin and muscles and provide protection against oxidative stress.
Under the same health vector, we should mention a wide array of products containing extra protein, such as the new meat + protein lines of Noel and El Pozo, Tentorium Energy’s garlic and parmesan-flavoured seasoning that’s also a nutritional supplement (43% protein), the Best Diet tin loaf with 170% more protein and 80% fewer carbohydrates, and Wovo, an alternative to dairy and plant-based drinks made from egg whites.
The plant-based sub-sector based on vegetable proteins also presents new products, including a dehydrated vegan burrito filling (Nuveg), strips of lamb made with pea, wheat and soy proteins (PLNT) and the plant-based bacon and foie gras made by Foodys.
Alimentaria & Hostelco: Surprising flavours and formats
Beyond health, another major field of innovation for the food industry is the creation of new flavours and formats to impress consumers. These include Eurocaviar’s fruit spheres with mango, raspberry and citrus fruits, Gaudea’s artisan gin made from arbequina olives and coriander seeds and Bubble Tea’s green tea with fruit jelly bubbles that explode in the mouth.
Surprising formats are also on view, including Colacao in cookie form, a Kit Kat that can be spread or eaten as a cereal, a ham or broccoli appetiser in chip format made by Snack’in For You and the crunchy-textured snack that’s high in protein made by Gala Foods solely with eggs.
Beneath the axis of consumer convenience, multiple options that can make life easier for people who spend little time in the kitchen is also on show: Aneto presents its miso broth for ramen, Ozturk displays its gourmet kebab that’s ready in just five minutes and Emcesa with exhibit its barbecue without a barbecue: meat cooked on charcoal embers which can be enjoyed at home after just ten minutes in the oven or microwave.
Startups that are revolutionising the sector
Alimentaria & Hostelco also provides the stage on which some of the most significant startups in the sector are exhibiting their proposals. Names like Nucaps, which creates ingredients capable of helping to reduce diseases such as diabetes and hypertension, will lead the field, together with Colorsensing, which can reduce food waste thanks to a smart label that changes colour, Algemy, which grows and harvests microalgae, a superfood, and turns them into an ingredient that can nutritionally enrich multiple products, and Factic, equipped with a platform that predicts product demand by means of Artificial Intelligence.
Similarly, there are startups focusing on catering and restaurants such as Checkqr pay, which facilitates ordering and paying at restaurants by means of a QR code, Gloop, which makes fully edible and sustainable cutlery, and swiftON, which applies the Internet of Things to hotel showers to save water and improve the guest experience.
Robots at the service of the Horeca channel
Collaborative robots are also revolutionising the Horeca industry, and some of them are on display in the “Robot Solutions” space of the Horeca Hub, the new setting for activities in the Horeca industry. This area offers a replica of the main operational areas of a restaurant (storeroom, kitchen and dining room) with innovative industrial robotics prototypes.
The solutions that are presented combine artificial intelligence with collaborative robotics, enabling them not only to execute orders, but also to make decisions. This space exhibits waiter and cleaner robots connected to integral solutions in operation.
In this regard, ICG presents a multi-channel system that applies artificial intelligence to a restaurant, from the registration of the booking to the completion of the order and the production in the kitchen. It’s also able to recognise customers’ profiles and offer them what they want in a faster and more personalised way and it can share the data with the restaurant’s logistics, production, administration and billing system. Robottions exhibits prototypes of smart carts to improve logistical efficiency in a hotel or restaurant storeroom, as well as cleaning solutions that use artificial intelligence.
Alimentaria & Hostelco, organised by Alimentaria Exhibitions, a Fira de Barcelona company, anticipates the attendance of around 3,200 exhibiting companies, which occupies a net surface area of 100,000 m2 and 7 halls, practically the whole of Fira Barcelona’s Gran Vía venue.
It also expects to welcome more than 100,000 professional visitors, 25% of them from abroad, reaffirming its leadership as the main platform for promoting business, internationalisation and networking.
