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India: Minister releases Araku Valley instant coffee sachets into market
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AMARAVATI, Andhra Pradesh, India – Andhra Pradesh Minister for Tribal Welfare Nakka Ananda Babu released Araku Valley instant coffee sachets into the market at...
SLN Coffee unveils Levista, enters retail instant coffee segment in India
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MUMBAI, India – SLN Coffee Pvt Ltd, a leading Indian manufacturer and exporter of coffee, entered the retail instant coffee segment with the launch...
Masan Beverage Company eyes buyout of Vinacafé Biên Hòa Corporation
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HO CHI MINH CITY, Vietnam – Masan Beverage Company Limited (MB), a wholly owned subsidiary of Masan Consumer Corporation, plans to make an offer...
Prontissimo! marks Lavazza’s debut in the premium instant coffee market
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SINGAPORE – The instant gratification of a cup of rich, smooth Italian coffee is now possible with Lavazza's Prontissimo!, the Italian roaster's first premium instant coffee. "Prontissimo! exemplifies Lavazza's innovative spirit as well as 120 years old tradition and passion for Italian coffee" explained Andrea Marino ...
In WWI trenches, instant coffee gave U.S. troops a much-needed boost
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WASHINGTON, U.S. – On April 6, 1917, the U.S. declared war on Germany and formally entered World War I. By late June, American infantry troops began arriving in Europe. One thing they couldn't do without? Coffee. "Coffee was as important as beef and bread," a high-ranking Army official concluded after the war.
South Korean coffee drinkers switching from coffee mix to instant drip
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SEOUL, South Korea – Instant coffee consumers are switching from coffee mix to instant drip, industry sales data showed Wednesday. The market for coffee mix shrank on four consecutive years of minus growth. Last year's sales were down 7.2 percent from the year before.
Russians consumers are drinking more coffee, says report from Nielsen
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MOSCOW, Russian Federation – Coffee sales are on the rise in Russia, growing by 1.2 percent in 2016 – according to data research company Nielsen. The trend represents a turnaround for the drink’s popularity in the country after sales fell by up to 0.5 percent in earlier years, RBK reports.
Vietnam has become the fourth biggest instant coffee exporter worldwide
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HANOI, Vietnam – Vietnam has risen to fourth place among instant coffee exporters worldwide in 2015, with total expected shipment of 67,500 tonnes, up 25 percent from previous year, according to the Vietnam Coffee and Cocoa Association (VICOFA). In the past few years, instant coffee plants have sprouted up in the country ...
Sudden Coffee uses freeze-dried beans to make a better instant brew
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MILAN – Instant coffee has become synonymous with bad coffee, but there’s a new company that’s hoping to change that. Meet Sudden Coffee, a startup that has three goals — to ensure everyone has access to great coffee, to improve the lives of coffee producers, and to use technology and coffee to make people feel good.
Nescafe launches new instant coffee product for Vietnamese market
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HANOI, Vietnam – Nestle Viet Nam’s NESCAFE brand has launched a new coffee product NESCAFE Cafe Viet that combines instant and roasted blend coffee. It marks the first time a coffee product has combined advantages of both types of coffee thanks to ...
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