In the ongoing debate following the announcement of Starbuck’s arrival to Italy, we have received the following contribution from Antonio Schiavon written in the form of an open letter to Howard Schultz
FLORENCE, Italy - “Ditta Artigianale”, the microroastery and coffee bar dedicated to the conscious consumption of coffee, directed by multiawarded italian barista champion Francesco...
by Olivia Cassano *
Starbucks is preparing to take on its biggest challenge yet: opening its first store in Italy, birthplace of the espresso.
“Our first...
The arrival of Starbucks in Italy, has been announced on several occasions before, but it was something which was always a “tall story” and then never actually materialized. We think this will be an event which will arouse much interest...
Starbucks Coffee Company today announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017.
FLORENCE, Italy - “Ditta Artigianale”, the microroastery and coffee bar dedicated to the conscious consumption of coffee, directed by multiawarded italian barista champion Francesco...
MILAN - Lavazza is expected to close in a few weeks the purchase of Carte Noire, the French market leader in coffee with about 20% market share in the retail channel, according to sources close...