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Nescafé teams up with Google to offer first virtual reality coffee experience

Desk3 -
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields...
Marketing

Nescafé to move from traditional websites to Tumblr

Desk3 -
Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building...
Lifestyle

Nescafé campaign helps strangers in Berlin connect over coffee

Desk3 -
Nescafé’s Instant Connections campaign, that shows strangers in Berlin how they can connect over a cup of coffee, has received over a million views...
Companies

Nestlé South Africa chicory agreement will create almost 900 jobs

Desk3 -
Nestlé is helping to revive South Africa’s chicory industry by committing to increase local sourcing of the plant for use in its Nescafé Ricoffy...
Roasters

SWITZERLAND – Nestlé Waters starts building Swiss biogas plant using coffee

Desk3 -
Nestlé Waters has begun constructing an agricultural biogas facility that will provide renewable energy for the Henniez bottling plant and the Swiss power grid,...
Espresso and coffee beverages

VIETNAM – Nestlé invests CHF 80 million in factory for decaffeinated coffee beans

Desk3 -
Nestlé CEO Paul Bulcke has opened a production plant for decaffeinated coffee beans in the Dong Nai province of South-East Vietnam, its first in...
Espresso and coffee beverages

SPAIN – Nestlé invests EUR 102 million in energy efficient Nescafé coffee line

Desk3 -
Nestlé Spain will spend EUR 102 million on a new energy efficient line for Nescafé soluble coffee at its Girona factory to boost production...
Coffee Machines

ISRAEL – Dolce Gusto set to hit the market soon

Desk3 -
Osem Investments Ltd. (controlled by Nestlé) is entering the coffee capsule machine market in Israel, reports the business daily Globes. The company will launch...
Institutions

CAMEROON – Nestlé launches the filling of Nescafé Classic 2g with Cameroonian berry-coffee

Desk3 -
The Nescafé Classic 2g sold in Cameroon will now be produced with Cameroonian coffee beans and filled locally at the Bonaberi factory. The launch of...
Companies

JAPAN – Nestlé to use humanoid robot to sell Nescafé

Desk3 -
Nestlé Japan will soon begin using a humanoid robot to sell Nescafé machines as part of its ongoing effort to enhance brand engagement with...
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