Analogies are important, but how appropriate is the oft-used “Coffee is Like Wine” analogy? Our experts discuss the importance of analogy, language, and perception....
A continuation of Nick Cho’s Media Perspectives panel, which can be found here in video, with discussion about intent, and what’s interesting about coffee.
Source: Scaasymposium
At Symposium 2012, Scaa, Specialty coffee association of America, explored this question and examined in this video what information is getting through, what’s getting lost,...
Tracy Ging’s compelling talk about the SCAA’s research into perceptions about specialty coffee among consumers was one of the most talked about presentations of...