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Symposium 2012

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VIDEO – Media perspective discussion at Specialty Coffee Association of America Symposium 2013: telling the story of coffee

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Are the media doing a good job telling the story of coffee? Is the story we as coffee people want to tell too complicated...
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VIDEO – Media perspective discussion at Specialty Coffee Association of America Synposium 2013: the wine analogy

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Analogies are important, but how appropriate is the oft-used “Coffee is Like Wine” analogy? Our experts discuss the importance of analogy, language, and perception....
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VIDEO – Media perspecitves on speciality coffee from Specialty Coffee Association of America Symposium 2013: what we write when we write about coffee

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A continuation of Nick Cho’s Media Perspectives panel, which can be found here in video, with discussion about intent, and what’s interesting about coffee.   Source: Scaasymposium
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VIDEO – Nicholas Cho speaks at Speciality Coffee Associations of Symposium 2012: how can specialty coffee craft a more compellin story and reach broad...

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At Symposium 2012, Scaa, Specialty coffee association of America, explored this question and examined in this video what information is getting through, what’s getting lost,...
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VIDEO – From Specialty Coffee Association of America Symposium 2013: what’s cool about coffee ?

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Many of us in specialty coffee have been interviewed or otherwise covered by the mainstream media. Local or national, print or online, there’s been...

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