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Symposium 2012
VIDEO – Media perspective discussion at Specialty Coffee Association of America Symposium 2013: telling the story of coffee
Are the media doing a good job telling the story of coffee? Is the story we as coffee people want to tell too complicated...
VIDEO – Media perspective discussion at Specialty Coffee Association of America Synposium 2013: the wine analogy
Analogies are important, but how appropriate is the oft-used “Coffee is Like Wine” analogy? Our experts discuss the importance of analogy, language, and perception....
VIDEO – Media perspecitves on speciality coffee from Specialty Coffee Association of America Symposium 2013: what we write when we write about coffee
A continuation of Nick Cho’s Media Perspectives panel, which can be found here in video, with discussion about intent, and what’s interesting about coffee. Source: Scaasymposium
VIDEO – Nicholas Cho speaks at Speciality Coffee Associations of Symposium 2012: how can specialty coffee craft a more compellin story and reach broad...
At Symposium 2012, Scaa, Specialty coffee association of America, explored this question and examined in this video what information is getting through, what’s getting lost,...
VIDEO – From Specialty Coffee Association of America Symposium 2013: what’s cool about coffee ?
Many of us in specialty coffee have been interviewed or otherwise covered by the mainstream media. Local or national, print or online, there’s been...
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