MILAN – Tata Starbucks plans to launch a mobile application in India allowing customers to place takeaway orders, customise them according to their likings, pay for it and pick them up later from the stores, Navin Gurnaney, CEO, Tata Starbucks announced in an interview. This would help customers avoid standing in line.
With regard to the current crisis, Gurnaney said Tata Starbucks joint venture remains bullish on the Indian market despite the Coronavirus.
“A lot of shops are shut. We are in no different place than almost everybody else. Even the e-commerce companies are heavily affected and it is a global impact. But I believe this is temporary.
Maybe a matter of 8-10 weeks before we get this under control, perhaps an impact of 8-10 months on business, maybe more,” he said, adding that the company is confident of India’s recovery and that it will be a substantial bounce back from current conditions.
Tata Starbucks is also not holding on its expansion plans and said that it is right on track with its goals.
The first drive-through which was already prepared to be opened, is now expected to launch soon. The company expects that these initiatives will help it to get traffic back in the coming time.
The company has started delivery in about 19 stores in Mumbai, in Delhi, in Bangalore and is looking to open up in other parts of the country as well.
