MILAN – Tata Starbucks’ has released a new heart-warming video titled ‘A feeling called Starbucks’ in a social media-led campaign celebrating human connections and depicting touching emotional moments. Conceptualised and executed by Wavemaker India and directed by Pratap Dhulap, the video highlights feelings of joy, familiarity, a culture of warmth and belongingness as the key elements, which “help create the unparalleled, immersive Starbucks experience.”
“To navigate through these unprecedented times, Starbucks has continued to provide its audience with innovative offerings and soul stirring campaigns.
Our message through this film is to celebrate the warmth of human connections that form the very core of our brand`s values and helps build long-lasting emotional connections with our customers, partners and the communities we serve.”” said Navin Gurnaney, CEO, Tata Starbucks.
“This film celebrates everything that makes Starbucks special for our customers. Be it the love for good coffee, warm smiles and the fact that we always go the extra mile.
It recognises that the greatest joy is in people being seen and heard as they truly are”, said Deepa Krishnan, Marketing Director, Tata Starbucks.
Talking about the Tata Starbucks’ video, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “Starbucks is an iconic brand that stands for more than just coffee. To millions of consumers, it’s a warm feeling of familiarity, comfort, inclusiveness and acceptance.
Through the film, which is crafted and developed by our team, we want our consumers to experience this feeling. We’re glad to partner in Starbucks’ efforts to continue to bring people together with great coffee and a smile.”
