HARROGATE, UK – Taylors of Harrogate is launching a new range of premium coffees to offer shoppers a wider selection of flavours and experiences.
Each coffee in the new premium range will consist of three variants: Cacao Superior from Colombia, Praline Especial from Brazil and Rare Blossom from Ethiopia. A further three coffees will launch in July.
The ‘single origin’ coffee range will be the first to showcase Taylors’ new logo and full packaging redesign.
The new look is expected to be rolled out throughout 2017 with the majority of products in the Taylors of Harrogate coffee and speciality tea portfolio due to be completely redesigned by August.
Ben Newbury, senior brand manager at Taylors of Harrogate, said: “Our new range of single origin premium coffees has been created for the growing number of consumers who are willing to spend that bit more on coffee that offers new experiences and flavours.
“Central to the range is the concept of a flavour wheel infographic displayed on all packaging, which we hope will help to inspire and educate customers by making coffee flavours more exciting and accessible.”
Taylors of Harrogate Cacao Superior Colombia and Praline Especial Brazil ground and beans are available in 227g packs with a recommended retail price of £4.49. Booths will be stocking the range from March.
