Passion, expertise, craftsmanship, knowledge and experience are the main characteristics of Te & Kaffi, a 31 year old family owned company in Iceland and a pioneer Icelandic coffee culture. Superior quality, simplicity and fashionable are all characteristics the brand brings to mind.
Te & Kaffi was established in 1984 by Berglind Gudbrandsdottir and Sigmundur Dyrfjord and the company is known in Iceland as the pioneer of specialty coffee.
Te & Kaffi operates its own roastery, a chain of 11 gourmet coffeehouses and a wholesale business which focuses on coffee, loose tea, coffee machines and other related products.
Te & Kaffi only uses the highest quality of the very best crops from all over the world.
The roastery is equipped with state of the art equipment as well as having knowledgeable roasting staff with the ambition to maximize the quality of the raw material.
They make their coffees only using the slow roast method that preserves the natural oils of the coffee beans, keeping the aroma and flavour of their specialty coffees. All coffees are packed instantly in bags with a one way valve that helps preserving the quality.
All the production is made to order which reduces the shelf life and helps to maintain freshness of the coffee.
In 2004 when the company was preparing to move into the public retail sector the company went through an extensive redesign. The new logo quickly came to represent the entire company.
These changes along with investments in the roastery to boost production capability gave the company a great return in higher sales and greater marketing awareness and reputation.
In 2004 Te & Kaffi started selling their coffee on the retail market and gradually increased sales over the next decade carefully reading the needs of the market.
Through an extensive process in product development the company has become the biggest coffee brand on the retail market with over 20% market share but still only selling ground coffee and whole beans.
Coffee pads is the most popular single-serve product in Iceland and in 2015 Te & Kaffi started producing coffee pads and is the only Icelandic company which manufactures them. The company hopes to grow its market share with this latest addition to their product portfolio.
Te & Kaffi Micro roastery is hub for the company quality control and training center. It is located in one of the coffeehouses in downtown Reykjavík.
There they have a 5 kg Probat roaster were some of the worlds finest coffees are roasted and are sold on sight and also on the brew bar. Costumers can choose from coffees made on V60, Aeropress and Siphon.
The company training center is also in the same place were baristas working for Te & Kaffi and also costumers seeking more knowledge are trained by highly skillfull consultans.
The chain of coffeehouses that Te & Kaffi operates is the biggest and most popular one in the country. Highly skilfull and amicable baristas, exciting seasonal drinks and well designed coffee houses is the recipe for success.
The coffeehouses are designed to provide the ambiance and experience people are looking for. Slow coffee is gaining pace with brew bars in most of the coffee houses where different pour over methods are used to give the customer the taste of the most unique coffees of the world.
Te & Kaffi are especially pleased about the high interest that hand-brewed coffee has from their customer. Brewed coffee is the icelandic nation’s history and is today another way to enjoy different top quality Coffees, followed by more interest for knowledge and more respect for the coffee “grape´s” itself.
At Te & Kaffi, coffee is not just coffee and people adapt to the lifestyle and the passion that is Te & Kaffi. The company will continue to maintain the traditional values of hard work and attention to detail that are essential to creating coffee of distinction.
