MILAN, Italy – According to Fact.MR, a market research and competitive intelligence provider, the global tea infusion market is estimated at US$ 720.7 million in 2022 and is expected to expand at a CAGR of 3.2% during the forecast years of 2022-2032. Tea infusions are obtained from tea by following the process of infusion; for instance, fruit and flower tea infusions.
These infusions are being used as a taste enhancer and even for medical purposes. They are also used as fragrance and flavour ingredients in the food and beverage sector.
As tea infusions are enriched with numerous vitamins, minerals, and antioxidants, they offer several health benefits. For instance, tea infusion can enhance the overall well-being of a person by enhancing relaxation, improving the digestive system, reducing pain, and boosting immunity. Along with tea infusions being considered natural and healthy, they are a rich source of nourishment, thereby attracting more consumers.
Key takeaways from tea market study
- The global tea infusion market is projected to expand at a CAGR of 3.2% and be valued at US$ 992.3 million by 2032.
- The market witnessed 2% CAGR for the period of 2017-2021.
- Under product type, flower tea infusions dominate the market and are expected to expand at 3.8% CAGR and reach a valuation of US$ 420.2 million by the end of 2032.
- Dried, under form segment, leads the market with 71.8% share in 2022.
- The European region led the global market with 26.4% share in 2021.
- Based on region, demand for tea infusions is projected to rise at CAGRs of 3.6% and 4.1%, respectively, in East Asia and South Asia and Oceania.
“Recent trend of offering tea infused with tequila, vodka, and wine is expected to offer attractive opportunities for market players in terms of revenue generation and for consumers to enjoy a wider range of products,” says a Fact.MR analyst.
Competitive landscape
Prominent tea infusion manufacturers are Infused Tea Company, Finlays, Stash Tea, Camden Tea Company and fuze Beverages, Numi Inc., Teatulia Organic Teas, Halssen & Lyon Gmbh, MartinBauer, Wollenhaupt Tea GmbH, Tetley, and Clipper Teas
Key market players are deploying sustainable technologies and are also optimizing their systems to fulfil end-user demand. Leading market players are also focusing on developing innovative packaging designs to attract more consumers.
Additionally, expertise in designing and product technologies is acting as the backbone of the marketing strategies of tea infusion suppliers.
- Good Pharma in 2021 released tea and mushroom infusion with carefully sourced ingredients, claiming that just one cup of the tea is beneficial. The tea has several health benefits such as powerful antioxidant activity, bioactive compounds, and key amino acids, along with supporting mind-body stress management
- Tetley Tea 2020 launched Tetley Herbal Infusion, a range of fruit and herbal infusion that are brewed in cold water. These infusion come in several flavours such as raspberry & cranberry, strawberry & watermelon, lemon & cucumber, and orange & peach. These infusions are available at affordable price points with consumers looking for healthier options than soft drinks.
Market development
Business development in the tea infusion market continues to reflect good market growth on the back of players holding a solid position in the market.
Prominent manufacturers are resorting to marketing strategies such as acquisitions and innovative product launches to maintain their market position. Furthermore, they are making efforts to increase their customer base by focusing on expanding their product offerings across regions.
