Southern California-based coffee chain The Coffee Bean & Tea Leaf entered its 25th international market by opening in Japan on May 26. Founded in Los Angeles in 1963, the iconic brand is one of the world’s first and largest privately held coffee and tea retailers with nearly 1,000 stores globally collectively serving more than 110 million coffee and tea beverages each year and over 25,000 Ice Blended drinks a day.
The two new stores in Japan include a flagship location that opened May 26 in Nihonbashi, the financial hub of Tokyo, followed by the debut Saturday of a second location at AEON LakeTown, Japan’s largest eco-friendly supermall in the Saitama city of Koshigaya.
Together with Japanese franchisee L.A. Style, which is a joint-venture partnership between HOTLAND Co Ltd, an experienced and actively growing operator in the Japanese fast-casual restaurant segment and AEON MALL Co Ltd, Japan’s largest shopping mall developer, The Coffee Bean & Tea Leaf is introducing its premium handcrafted beverages, innovative brand culture, and Southern California roots to the country.
LA Style plans to bolster the brand’s presence with an expected 200 stores across Japan. With the foray into a new market, The Coffee Bean & Tea Leaf reinforces its already strong Asian footprint, a key component of the company’s growth and expansion strategy.
