LOS ANGELES, USA – The Coffee Bean & Tea Leaf, a global specialty coffee and tea house, is excited to announce the launch of its summer menu, featuring four new beverages that showcase the delightful textures and tastes of boba pearls and matcha. Following last year’s successful pilot at select cafes, The Coffee Bean & Tea Leaf is making a nationwide splash with its innovative coffee and tea offerings.
“At The Coffee Bean & Tea Leaf, we pride ourselves on being at the forefront of flavor innovation and using the highest quality tea and coffee ingredients,” said Dee Hadley, Head of Marketing, Americas, The Coffee Bean & Tea Leaf. “We’re thrilled for guests to join us on our summer adventure of flavor with these bold and delicious boba and matcha beverages and experience the perfect blend of taste and texture. Boba is a fun and flavor-packed way for guests to build a customized beverage, including their favorite iced coffee or iced tea drink. So, how do you boba?”
With the global boba market projected to reach $4.78B by 2032, The Coffee Bean & Tea Leaf is debuting brown sugar boba pearls, providing guests the opportunity to enhance their beverage experience with an added tasty texture. In addition, it is introducing brown sugar as a new flavor profile in its signature coffee beverages, available as an iced latte and more:
- Iced Brown Sugar Latte with Boba – A blend of caramelized brown sugar infused with the brand’s signature espresso and paired with chewy brown sugar boba pearls
- Iced Ceylon Milk Tea with Brown Sugar Boba – A take on the classic drink that combines The Coffee Bean & Tea Leaf’s signature fragrant iced Ceylon Black Tea, infused with a caramelized brown sugar, and paired with chewy brown sugar boba pearls
Matcha continues to grow in popularity and is expected to reach a global market size of $5.07B by 2025. Sourced from the Japanese highlands, The Coffee Bean & Tea Leaf’s premium matcha is a vibrant green powdered tea renowned for its unique preparation and potent combination of caffeine and antioxidants.
Crafted with the highest quality matcha and building on its robust range of core teas, these beverages are a visual and taste sensation with layers of bright strawberry red or mango yellow, matcha green and white cream colors:
- Iced Matcha Cream Strawberry Latte – A blend of The Coffee Bean & Tea Leaf’s premium matcha Tea, layered with strawberry puree, creamy whole milk, and decadent matcha cream cap
- Iced Matcha Cream Mango Latte – A blend of The Coffee Bean & Tea Leaf’s premium matcha Tea, layered with mango puree, creamy whole milk, and decadent matcha cream cap
To celebrate summer and encourage guests to try the new beverages, The Coffee Bean & Tea Leaf is offering loyalty members an exclusive ‘Boba Happy Hour.’ From Monday, June 10 through Thursday, June 13 all day at cafes nationwide, guests can customize their favorite iced beverage by adding boba at no extra cost*.
Available now through August 20, guests can order the new boba and matcha beverages at local The Coffee Bean & Tea Leaf cafes, online or through the mobile app.
