L’AQUILA, Italy – The Coffy Way is the 100% Made in Italy brand in the world of coffee, which produces coffeee in the most popular compatible coffee formats. The Coffy Way was born from the deep-rooted knowledge of the world of coffee, developed through over ten years of experience in production and marketing in Italy and around the world.
The Coffy Way, a brand that is part of Vitha Group, has developed a proprietary capsule and machine system.
The production process
Today the coffee brand stands out because it is technologically at the forefront of the entire production process, to offer true Made in Italy espresso that is always fresh.
Careful roasting and special packaging preserve the original properties of the precious blends intact.
The excellent quality of the raw material is guaranteed by our own production.
The Coffy Way stores differ from other capsule stores because the company is integrated: it is closely involved not only in production, but also in distribution.
Purchasing in The Coffy Way shops reflects the passion for a quality product: it is a journey that begins in selected plantations and ends with the scents of coffee savored comfortably at home.
“The Coffy Way aims to quickly became an industry leader in Italy and is already exporting its format abroad – explains Stefano Carlevaro, direttore generale of The Coffy Way- “The Coffy Way has developed a new and unique shopping experience, which allows you to choose which coffee you want and how much you want.”
Today The Coffy Way brand and its single-brand franchised stores represent in the coffee market:
- a guarantee and quality stamp;
- a journey from the passion of production to the pleasure of enjoying a good coffee;
- a pleasant experience in the shop and at home
Renewable energy
The brand production is made with 100% renewable energy. The coffee brand stands out for the bulk sale of capsules; the range of proprietary system products and in the most popular compatible formats.
Accessory products, tasting corner and assistance center for each coffee machines. Modular formats for each need.
The Coffy Way franchise offers the opportunity to become an entrepreneur. The success of the brand is given by the success of individuals, just as each individual entrepreneur benefits greatly from being part of an organized system that offers consolidated know-how consolidation, constant growth, continuous innovation and 360° support.
Each affiliate is independent and at the same time can take adavantage of numerous opportunities for updating and has constant chance for discussion with entrepreneurs who share the same objectives.
The food department of the food gourmet boutiques with spices, chocolates, herbal teas, etc. is also very interesting.
The coffee brand supports the “Aiutiamoli a Vivere” Foundation and is very sensitive to social issues related to the environment.