SEATTLE, U.S. – Starbucks Coffee Company announced on Wednesday its first-ever, exclusive preview of a studio album in Starbucks stores, which will be played overhead more than a week ahead of its official release.
Since yesterday, Starbucks customers are the first to hear the latest album from GRAMMY award winner Corinne Bailey Rae (in the picture), The Heart Speaks in Whispers (Virgin Records), in its entirety at more than 7,500 participating U.S. company-operated stores. The album will be widely released on May 13.
“Sharing Corinne’s album first in Starbucks stores is a proud moment for us. We’ve been big fans of her music ever since carrying her first album in our stores 10 years ago and are so excited she chose us to preview The Heart Speaks in Whispers,” said Gina Woods, vice president of Starbucks Entertainment.
“Our music platform, which connects our thousands of stores and millions of Starbucks customers, gives artists a significant opportunity to reach people who are just as passionate about music as we are.”
This collaboration is the first of several featured artists the company has planned as they look for unique ways to share new and emerging artist content with customers.
The in-house Starbucks Entertainment team is responsible for programming the music heard in Starbucks stores, which includes thousands of songs across all genres, reaching nearly 90 million customers globally, each week.
Following its May 13 release, songs from The Heart Speaks in Whispers will be played daily at participating Starbucks locations.
