BELFORTE DEL CHIENTI, Italy – The official opening is confirmed for this Friday at 6pm when the new Victoria Arduino Experience lab in London will open its doors at 6a Pratt St. in Camden Town. After almost four years at the Tanner St experience lab in London Bridge, the time has come to find a new location to continue Victoria Arduino journey in UK. Still wanting to be located in central London, and easily accessible to the rest of the UK, VA Machinery found an interesting property on Pratt St in Camden Town, and has worked with Hart Millar Design to bring the building back to life.
The new Victoria Arduino Experience lab
Located close to the redevelopment of Kings Cross and Euston, Camden Town is a brilliantly vibrant and bustling area, but for the showroom VA Machinery wanted to create a calm and welcoming space behind closed doors. Utilising the natural light which fills the room through the crittal windows and high ceiling, “we focussed on sustainable materials and a soft colour pallet with bursts of colour to add character – said Peter Garcia, Managing Director at VA Machinery.
“Over the years, we have been fortunate enough to built an amazing network of partners throughout the UK, who have supported us and helped us grow. Our Tanner St showroom was the first step in welcoming our partners and showcasing the exceptional technology of Victoria Arduino, but now we need to focus on the next chapter. Having a larger space will allow us to focus on each part of our business – partnerships, technical support and customer service, and also grow to host more events with the industry and beyond.”
In the new Experience Lab, Victoria Arduino will be even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. “At this particular time, it is essential to support local markets, making available to the industry, baristas, roasters, and specialty chains Victoria Arduino support, solutions and experience based on cutting-edge technology, sustainability, design and coffee knowledge” said Marco Feliziani, Vice President of Simonelli Group.
