BUCHAREST, Romania – 5 to go keeps its promise in matching consumer preferences and becomes the first player in the world in this industry to launch a unique, limited edition product inspired by the culinary trend of the season – Dubai chocolate flavor edition coffee syrup, after Dubai chocolate has become the most popular dessert in the world in recent months.
The Choco Pistachio Dubai chocolate flavor edition by 5 to go, available starting this week across the brand’s network of coffee shops and also in retail, combines flavors of chocolate, pistachio and a subtle touch of Makalu Shisha recipe, reinterpreted to achieve a revolutionary taste.
Its packaging is elegant and the gold, black and green accents reflect the sophisticated and delicious composition. Inspired by customer demand, this unique syrup was developed by the company’s Research and Development (R&D) department in record time, completing the portfolio of special and unique 5 to go syrups – Makalu Shisha (with narghile and green apple) and Lourmarin (with lavender, pistachio, and salted caramel), launched during the last years.
“We were able to launch this new product in a relatively short time. There is nothing similar on the market at the moment and it is what we wanted, to mark the success story of Dubai chocolate with an irresistible 5 to go edition. There has always been a demand in our cafes for such products with a unique twist, and innovative concepts are the way to keep us relevant in the market, always close to consumers and aligned with what they want. We are glad to be the first to launch a coffee syrup with this unique flavor, giving them the winning taste they so much looked for over this season, at a fair price, combined with their favorite coffee”, said Lucian Bădilă, co-founder of 5 to go.
Syrups with classic flavors such as vanilla, caramel or coconut, or varieties such as Irish Cream, Amaretto and Pumpkin Spice are also still among consumers’ top favorites and flagship products for the the retail area.
Customers will be able to opt for Choco Pistachio by 5 to go syrup when ordering any of the coffee-based syrup products from the current offer available in the brand’s locations, and the product will also be available in retail stores, to add a special flavor to a homemade latte or any type of coffee consumers prefer.
Choco Pistachio syrup will be available in 50 ml and 250 ml packs, perfectly tailored to the needs of the 5 to go customer network, and will only be available on the market until February 1st, 2025.
About 5 to go
5 to go was launched in 2015, and currently overpassed the threshold of 600 units, now being the largest chain of coffee chains in Eastern Europe and the most accessed franchise in Romania. Radu Savopol and Lucian Bădilă are the founders of 5 to go, the ones who brought to the horeca market in Romania the innovative concept of a single price for all the products sold.
Under the slogan “Smile, there’s coffee!”, the coffee chain offers consumers a warm and friendly space where coffee is the main actor. The coffee used is one with an intense, full-bodied, creamy aroma, which is a unique blend, created especially for the 5 to go chain of cafes. Because the number 5 represents the structural element of the brand, the 5 to go team offers customers five main reasons to return to one of the coffee shops in the group: taste, professionalism, speed, diversity, and lifestyle.
