MILAN — Liqueur brand Tia Maria has entered the ready-to-drink (RTD) category with the launch of a canned coffee cocktail in the UK. The Iced Coffee Frappé (ABV 4%) is made with 100% Arabica coffee, milk cream and Tia Maria, offering an “indulgent yet refreshing cocktail”.
Once opened, nitro technology instantly creates the frappé foam for a smooth texture.
The design for the RTD can has been created by Netherlands-based street artist Karski and features an abstract design.
Neil Jardine, Managing Director of Disaronno International UK, said: “The ready-to-drink category is in dynamic growth and has a bias towards a younger consumer, which is consistent with our strategy to breathe new life into this wonderful brand. Over the coming months we will have more to share on further innovation, which began at the beginning of the year with the introduction of our bold new packaging. Our investment in Tia Maria is substantial and consistently above the category norms, and the combination of new products into the mix enables us look forward with confidence.
“The Iced Coffee Frappé is our first step into wider product innovation and allows us to present Tia Maria to a broader consumer, meeting new occasions and taste preferences. As we work to broaden our product range, we want to celebrate our one of a kind soul through a refreshed look which is why we’ve worked with street artists to bring a colourful and vibrant look to the Iced Coffee Frappé.”
