TORONTO, Canada – Canada’s official (unofficial) Super Hero, Deadpool, enjoys Canada’s favourite coffee: Tim Hortons is teaming up with Marvel Studios Canada and Ryan Reynolds to celebrate the launch of the most-anticipated movie of the summer, Marvel Studios’ “Deadpool & Wolverine,” which opens exclusively in theatres across the country this Friday.
To mark Ryan’s arrival in Canada for a special screening of the movie tonight in Toronto, Tims launched a video on Tim Hortons TikTok, Instagram, Facebook and YouTube pages, featuring Deadpool relaxing with a Tims coffee after his movie’s shoot wrapped.
“We were thrilled to work with Marvel Studios Canada and Ryan on this video and to be a part of the Canadian launch of ‘Deadpool & Wolverine,'” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“Like Tims, this movie is so Canadian in so many ways – the Deadpool character is from Saskatchewan and Wolverine is from Alberta, and the movie is directed by Montreal-native Shawn Levy – and we all thought we could have some fun bringing Canada’s favourite coffee and Canada’s favourite Super Hero together.”
Tim Hortons is also sponsoring the Canadian special screening of “Deadpool & Wolverine” in Toronto.
“Marvel Studios’ ‘Deadpool & Wolverine’ is the most anticipated Super Hero team-up ever and the same can be said about this collaboration,” said Quincy Kelman, VP of Marketing for Walt Disney Studios Canada.
“This special team-up of Canada’s iconic coffee and Canada’s iconic talent, filmmaker and characters is the perfect blend.”
Marvel Studios’ “Deadpool & Wolverine” opens exclusively in theatres this Friday. Tickets on sale now.