TORONTO, Canada – The Tim Hortons Orange Sprinkle Donut fundraising campaign is back today across Canada in support of Indigenous organizations. Today, September 30, 100 per cent of the proceeds from the sales of Orange Sprinkle Donuts will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society, New Pathways Foundation in Quebec, and new this year, the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Centre.
“We’re proud to be launching the Tim Hortons Orange Sprinkle Donut campaign for a fourth consecutive year and to be supporting two new additional Indigenous organizations – the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Centre – so we can create even more impact right across the country,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
The Tim Hortons Orange Sprinkle Donut fundraising campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $3.6 million for Indigenous organizations.
“Last year, we raised more than $1 million through the Tim Hortons Orange Sprinkle Donut fundraising campaign and we’re so thankful for the support from guests and Tims restaurant owners across Canada.”
Sarah Midanik, President & CEO, Gord Downie & Chanie Wenjack Fund, said: “We are grateful to be part of the 2024 Orange Sprinkle Donut campaign. Through the Legacy Schools program, we are ensuring that the next generation of youth in Canada not only know the true history of this country but understand the value of Indigenous knowledge and cultures.
This year, we sent resources to over 8,000 educators from coast to coast to coast to help them weave Indigenous perspectives into all subject areas. With the support of Tim Hortons, team members and guests, we can’t wait to see how many youth we can reach in the future. Together, we can move reconciliation forward.”
