SHANGHAI, China – TH International Limited, the exclusive operator of Tim Hortons coffee shops in China announced yesterday that it has opened its 600th coffee shop. The 600th store is located in Zhongshan in Guangdong province, part of Tims China’s Pearl River Delta cluster, which includes Shenzhen and Guangzhou.
A city of more than three million people, Zhongshan is renowned for its cuisine and floral beauty. Tims China celebrated the milestone with an opening ceremony in Zhongshan on January 13 and welcomed nearly 800 eager fans, many already members of Tims’ loyalty club, which has over 11 million members.
Disciplined expansion
Tims China’s cluster strategy enables the company to build store density rapidly, increasing brand awareness and convenience, enhancing supply chain efficiency, and improving margins.
With four main clusters centered around Shanghai, Beijing, the Chengdu-Chongqing region, and the Pearl River Delta, Tims China has opened in more than 39 cities, each with more than one million residents.
Expanded branding
Tims China also announced new branding highlighting its Chinese language name “Tian Hao Coffee” (“天好咖啡”). “Tian Hao” – literally “good day” – captures the atmosphere and spirit of Tims China, underscoring how Tims brings each guest a better day by serving great beverages and fresh food with complete convenience.
Yongchen Lu, CEO of Tims China, said, “We’re excited about 2023 as we advance our expansion and localization deeper into China. We look forward to sharing the ‘Tian Hao’ experience and giving more people across China the opportunity to sample our products and be our guests.”
