SHANGHAI, China – TH International Limited, the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, announces the opening of the first seven Tims China stores in Shanghai Metro stations. The partnership will be expanded to include more Tims coffee shops in “Line 14” stations.
The Tims coffee shops are conveniently located within the metro stations so commuters can grab a coffee on the go. The stores offer new and exclusive breakfast products, particularly popular with daily travelers.
As Shanghai has the world’s largest metro system, transporting approximately 13 million passengers across the city every day, the partnership provides great visibility to Tims China’s brand.
This is amplified further by the design of the shops, incorporating elements of subway train cars, including a silver façade and flowing lights, appealing to young trendsetters and hard to miss.
“The partnership between Tims China and Shanghai Metro is about more than just coffee. It is about providing a better commuter experience and it speaks for our efforts to think outside the box in terms of traditional consumption habits,” said Yongchen Lu, Tims China CEO.
“We will continue to provide convenience for our guests throughout their day, wherever and whenever they want a cup of hot coffee.”
