TORONTO, Canada – Starting March 6, 2023, and through April 2, Tim Hortons guests across Canada can play the iconic Roll Up To Win contest with a chance to win cars, getaways, gift cards, millions of coffee and food prizes, and new this year, a daily $10,000 jackpot.
Tim Hortons guests can earn one Roll for each eligible item purchased at Tim Hortons – including select hot and cold beverages, breakfast items and new this year, lunch & dinner options like Loaded Wraps and Loaded Bowls – when scanning for Tims Rewards using their Tim Hortons app or their physical Tims Rewards card. Guests who place a mobile order on the Tim Hortons app will also receive an extra bonus Roll for their purchase.
To qualify for the bonus roll, guests must have at least one eligible Roll Up To Win menu item in their cart when they complete their purchase.
To celebrate this year’s Roll Up To Win contest, Tims is unveiling the Roll Up Capitals of Canada, with top honours going to Miramichi, N.B.
To crown the Roll Up Capitals of Canada, they crunched the numbers from last year’s Roll Up To Win contest and identified the cities which won the most prizes per capita, including at least one major prize. Coming in first was Miramichi, N.B. – with a population of just under 18,000 – where two lucky guests each won an SUV.
The other Roll Up Capitals across Canada based on last year’s Roll Up To Win contest are: Gander, N.L., Summerside, P.E.I., Sydney, N.S., Gatineau, Que., Woodstock, Ont., Selkirk, Man., Moose Jaw, Sask., Lloydminster, Alta., and Langley, B.C.
Guests who won major prizes last year in Miramichi and Gatineau are featured in new TV commercials for this year’s Roll Up To Win contest.
“Launching Roll Up To Win is one of our favourite times of the year because we know how much our guests love the thrill of revealing their Rolls after their daily trip to Tims,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“It’s also fun to be shining a spotlight on the Roll Up Capitals where guests were big winners last year, and to be sharing the stories of some especially lucky guests in Miramichi and Gatineau in our new TV commercials. We’re inviting Canadians to get Rolling starting today – your city or town could be one of the next Roll Up Capitals!”
For the full list of prizes and details and more contest information, visit rolluptowin.ca. Roll Up To Win kicks off in Canada today and runs through April 2. All Rolls must be revealed by April 9. Guests must be using the latest version of the Tim Hortons mobile app (version 7.0.63 or higher) to reveal their Rolls on their mobile device. Guests can also reveal their Rolls at rolluptowin.ca
