MILAN, Italy – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces the renewed and reinvigorated Tommy Hilfiger Café at its Milan location on Piazza Oberdan. Originally founded as Tommy’s Café, the reimagined store concept builds on the location’s history of fusing fashion and culinary culture, now refreshed under the new management of gastronomic entrepreneur Martina Lucattelli, owner and founder of Gesto Milano and Martas Nature Bar.
Bringing her contemporary approach to food and hospitality, Martina Lucattelli has introduced a new menu signed by Martas Nature Bar, with their renowned commitment to promoting well-being through a balanced diet that prioritizes seasonal ingredients and mindful supplier selection, and the inclusion of vegetables, whole grains and proteins.
Tommy Hilfiger Café at its Milan location on Piazza Oberdan
The menu covers every moment of the day, starting from the international breakfast with both a sweet and savoury selection. While lunch is characterised by a selection of main dishes and salads, a natural evolution from the bowls that made Martas a point of reference in the city. From 6pm you’ll find a selection of shared plates inspired by Spanish tapas, an intriguing selection of oysters, raw fishes and shellfish which round out the menu.
The 142 square meter Tommy Hilfiger Café, a natural extension of the store, features a new open-air bar in the courtyard and presents the perfect place for brand experiences and events.
Offering a full bar with an exciting cocktail list and creative brunch, lunch and dinner menus, the clean and modern aesthetic optimizes the space by delivering comfort through herringbone parquet wooden floors and the brand’s signature red, white and blue details.
The café features material made from recycled fabrics for the fixtures, futuristic lighting and state-of-the-art appliances. Guests in the café and store can also enjoy artwork from globally renowned artists including Mr. Brainwash’s “I Love Italy”, John O’Hara’s custom “Start Me Up” vinyl, Daniel Arsham’s “Eroded Brillo Box” and Andy Warhol’s “Campbell’s” – a special gift to the store from Tommy Hilfiger himself.
Where: Tommy’s Café
Piazza Oberdan 2A
Milan, Italy
When: open from Tuesday to Sunday from 10:00 am until midnight
About Tommy Hilfiger
Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world.
Tommy Hilfiger celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of Tommy Hilfiger products were $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team, and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
About Martas Nature Bar
Martas Nature Bar was born in 2022 with the purpose to combine quality, taste and sustainability. Since opening the first location in Milan they have always been committed to promoting a balanced diet according to seasonality, selecting othier suppliers wisely and encouraging the consumption of vegetables, whole grains and proteins.
Today, Martas Nature Bar is reimagining their offer with a wider selection of dishes that can satisfy a more diverse public while staying true to their purpose, promoting well-being and bringing people together.
