CIMBALI
Sunday 22 December 2024
  • La Cimbali

Trek-Segafredo partnership extended until 2020

Must read

  • Dalla Corte
TME - Cialdy Evo
Demuslab

After a successful and exciting year, Segafredo Zanetti has extended the partnership Trek-Segafredo until 2020. The excellent results that reached beyond the prefixed goals left no doubt to President Massimo Zanetti who decided to prolong the adventure of two more years than initially agreed.

“The first season of Trek-Segafredo brought us exactly what we were aiming for and even more than that. That is why we didn’t hesitate to prolong our collaboration with the team through 2020,” he said.

The Vice President of Trek Bicycles, Joe Vadeboncoeur, has expressed much satisfaction: “Over the past season coffee and bikes have proven once again to be a very natural combination.

The Trek and Segafredo brands fit together more naturally than we could have ever hoped. Both Trek and Segafredo want to be the absolute leaders in our segment, and we are happy to see that spirit mirrored in the riders and staff of Trek-Segafredo.”

Luca Guercilena, General Manager of Trek-Segafredo has also commented the news with excitement: “We are obviously excited that Segafredo will keep supporting the team through 2020. This long-term investment shows their trust and faith in our collaboration.

Over the last year, we’ve witnessed great involvement from the people at Segafredo.

That was very stimulating for us indeed. Knowing that they will be with us four more years gives us the stability and the space to keep investing in our team, going from the development of young riders to the continuous improvement and support for our more experienced riders.”

CIMBALI

Latest article

  • Franke Mytico
Demus Art of decaffeination