NEW YORK CITY, NY, USA – Over 12 days and through more than 500+ screenings, the 2024 Tribeca Festival delivered its annual promise to bring the world’s best stories, representing a broad range of human experiences, to the biggest screens in the heart of New York City.
As a longtime supporter of the arts, Starbucks was the festival’s official provider of coffee and tea this year, powering festival attendees through a dizzying showcase of events centered on the magic of filmmaking – from premieres and screenings to industry talks, music performances and immersive programming.
“At Starbucks, we believe in the power of storytelling as a catalyst for uplifting, meaningful connection,” said Christy Cain, vice president of brand and partnerships marketing at Starbucks.
Throughout the festival, which ran from June 5 to 16, Starbucks supported the creative community and welcomed attendees in myriad ways:
- Hosting the Shorts Program Filmmakers’ Party at Starbucks Reserve Empire State Building location in support of the Short Films program.
- Presenting conversations with masters of their craft through the Tribeca Talks: Storytellers events.
- Crafted beverages were provided to attendees without charge at our Spring Studios pop-up, as well as samples of our summer beverages for festival VIPs and attendees.
To further advance the company’s mission to nurture the limitless possibilities of human connection, Starbucks unveiled Starbucks Studios.
Teaming up with Sugar23, a leading multimedia production and talent management organization, Starbucks will produce original entertainment that brings people together, sparks moments of joy, and shines a light on inspiring people.
That news was followed by a Coffee & Conversation event, hosted by Starbucks partners (employees) inside the exquisite Starbucks Reserve Empire State Building. Actors Midori Francis (The Sex Lives of College Girls, Grey’s Anatomy) and Nicole Kang (Batwoman, You) discussed their friendship, sources of joy, and journeys to find their voices.
