TRIESTE, Italy – Opening today through Saturday, TriestEspresso Expo is ready to offer visitors and exhibitors a record breaking edition. The event will be attended by more than 200 exhibitors among which also green coffee producers from Colombia, Vietnam, India, Indonesia and, for the first time after several years, Ethiopia.
The four warehouses in Trieste’s Old Harbour (one warehouse more compared to the previous editions) teem with preparations and are ready to host the large exhibit area set up just a few steps away from the large warehouses near the sea that stored the coffee bags just unloaded from the ships from all over the world.
The most important specialised exhibit dedicated to Espresso, organised by Aries – Trieste Chamber of Commerce in partnership with the Caffè Trieste association further reinforces its link with the Porto Vecchio di Trieste, one of the key areas for city import from the 19th century onwards and for whose renovation 50 million Euro have been allocated.
HO.RE.CA. sector grew 1.3 percent in 2015
The Italian coffee sector is growing stronger. In particular, the HO.RE.CA. sector. According to the 2015 statement of the Competitive Data research institute, the HO.RE.CA. sales of roasted coffee have recorded a substantial stability in real terms and a 1.3 percent value growth, setting the market to 844 million euro.
Single-serve products increasingly more popular in bars
The single-dose coffee products sector is growing strong and fast with a staggering + 23.5 percent in 2015.
Last year a very large (and growing) number of coffee companies has developed and established a single-dose (pods) system dedicated to low-sales volume customers, gourmet restaurants, confectioneries & pastry shops, gelato shops and wine shops.
The new system has also, in a smaller number of venues, been deployed together with the traditional professional coffee machines.
More focus on staff training
The same Competitive Data study shows that mergers and acquisitions are a key feature of the sector’s lively economic life and that these processes are often encourage, if not made necessary, by the current scenario and working environment.
Today more than before the companies also focus on their internal resources, that is the staff and aim to provide them with all the tools (including knowledge and culture) to understand the market changes, foresee the development of new trends, become familiar with digital and social media whose impact in some sectors (for example single-dose products) is amazing.
The companies (which include the biggest ones, the market leaders and also some mid-range companies) that focus on staff training and investment on the human resources to be able to tackle the new challenges and change their business models and invest also in promotional activities as well as staff training and customer loyalty are performing remarkably well.
