MILAN, Italy – TuttoFood 2019, at Fiera Milano from 6 to 9 May, besides being a consolidated business platform it is increasingly gaining ground as a real hub, covering the whole chain, also vertically, from the meeting of demand and supply to the sharing of knowledge and insights into the future of the sector, thanks to a rich programme of events.
Evolution Plaza
It is this year’s biggest innovation for TuttoFood, incorporated into a single authentic “digital village” with the TuttoDigital part of the exhibition. This is the place where the latest digital trends are studied in depth, with technologies that look to the future 4.0: from product traceability to the use of “bolder” technologies such as Artificial Intelligence and solutions that are attentive to services such as accounting – on the fundamental theme of payments – or delivery, which is destined to grow even more.
Two days dedicated to technology, with the most technical contributions of important partners such as Amazon Web Service, Euranet, Csqa, Gs1, Istituto Poligrafico Zecca Dello Stato, Infocert and Techdata Italia, and the success stories on the control of the chain by leaders in the sector, such as Aceto Balsamico di Modena IGP, Cioccolato di Modica IGP, Grana Padano DOP.
Also as part of Evolution Plaza, the Italian consortium of digital commerce, Netcomm, will be holding a training course addressing issues related to agri-food digital retail, from the design and definition of KPIs to critical steps, logistics and payments, with a focus on export and the presentation of best practices.
Retail Plaza
The arena involving the Italian and international retail community is back in a renewed version at TuttoFood. A renewed concept to offer greater integration between exhibitors, other operators and experts will host a confrontation which is as ”technical” as it is a part of everyday life, in the name of good practices and success stories: from assortments to price policies and positioning, to payments, supply chains and the new “People & Dialogue” approach to the customer.
The appointment at the fair is part of a schedule that develops continuously throughout the year, always adhering to the most topical issues. The themes of the latest meetings have included Retail & Shopper Revolution, Transparency, Health and Identity and Territory, Services and Innovation. The date of partnership with Nielsen has been confirmed for an event that has involved organisations such as Amazon, Carrefour, Végé Group, Eataly, Easy Coop, Iper, and Unes over the years, with the Il Viaggiator Goloso or Metro brand.
Retail Plaza will also be hosting the first Dried Fruit Forum in collaboration with SG Marketing, a category which, in recent years, has experienced a market development driven by the demand for healthy food and the ability of producers to interpret consumer requirements: with a turnover of about 834 million euros in 2018 and 72 thousand tonnes of product marketed, dried and dehydrated fruit is one of the most important segments of the agri-food industry in Italy.
Coordinated by a Scientific Committee and with the participation of the INC – International Nut and Dried Fruits Council (the international organisation that promotes the sustainable development of the sector), the event will involve Italian and international professionals from the mass retail trade, production and organisation.
From awards to exhibitor events, a carousel of opportunities
A TuttoBrand, the award dedicated by TuttoFood to the best performances by brands of Food & Beverage consumer goods in different categories, organised in collaboration with the publisher New Business Media which publishes the titles GDO Week and Mark Up, is back.
The categories have been identified by combining market needs with reference trends in the sector. Another distinguishing feature of the award is the composition of the jury, made up of opinion leaders in the sector.
The winning categories will be: #atuttocarrello for the best sales performance; #atuttospot for the best advertising campaign; #atuttaqualità for product excellence; #atuttaresponsabilità for sustainable policies; #atuttopack for the best packaging and #atuttainnovazione for the most innovative products. The award ceremony will take place at a dedicated event during the fair.
In the meantime, the programmes of the six sectoral Academies are growing day by day. In addition to the engaging cooking demonstrations in collaboration with APCI (Professional Association of Italian Chefs) with the participation of the masters of the Apci National and Michelin star chefs, the Academies will also host workshops, seminars, presentations of data and research, with the common goal of professional growth of those working in the field, those of the Unione Italiana Food (formerly Aidepi) and Assica already registered in the calendar of events.
