A strategy that is even more focused on internationalization. Based on the ability to help both Italian professionals and foreign professionals enter the Italian market as well as international markets. This is TUTTOFOOD 2017’s winning hand.
For a while now, the exhibition has been working to increase its many global connections with a “road show” that sees it taking part in the most important events in the markets of greatest interest.
What is this all about? These are “technical” workshops where TUTTOFOOD shows local professionals the opportunities that the Italian agri-food market has to offer – for example, in terms of consumption and trends – explaining as well how the show can be the best tool for picking up on these opportunities, as well as international opportunities via the Hosted Buyers Program thanks to a range of services meant to support professionals 365 days a year, allowing them to be informed on the latest data and innovations in the industry. The various “targets” include buyers in addition to manufacturing companies, associations, institutions and the media.
In the last few months, the road show has been to the United Kingdom, with the FDEA Forum (Food & Drinks Exporters Association) at the prestigious Westminster Central Hall; Germany with presentations in Berlin, Munich, Dresden and Düsseldorf on various dates; Budapest, Hungary; Ljubljana, Slovenia; Belgrade, Serbia; and Ajaccio, France. In Spain, this participation took the form of a stand at Alimentaria in Barcelona. Then there was participation in Iran at the food show in Tehran and in Bangkok, Thailand with various events with the Chamber of Commerce.
Among future events planned, two appointments organized by the ICE Agency are of note – a stop of the road show in Paris and TUTTOFOOD’s participation at FMI Connect, the premier event for food retail in the United States, with the next edition taking place in Chicago from 13 June to 15 June 2017. North America is one of the markets that TUTTOFOOD is most focused on, as testified to by the large delegation of American retailers at the show, with names that include Roundy’s Supermarkets, Lund Food Holdings, Inc., Fresh Direct, Wakefern Food Corp, Price Chopper, Kowalski’s, HEB Grocery Stores and Giant Eagle.
The show in Milan plans to further increase the presence of American retailers for this next edition, thanks as well to ICE’s support and by making the most of contacts made at FMI. “I am especially pleased and proud to be able to make a contribution to the international development of our companies. The growth of ‘Made in Italy’ in the world is an exciting objective that I’m preparing to take on with commitment and a great sense of responsibility,” says Michele Scannavini, the new president for ICE – the agency for foreign promotion and for taking Italian businesses on international markets.
The ICE Agency is focusing on coordinating all of the strategies and tools for taking the countrywide system international, with the objective being to support exports and foreign growth in an effective way. This in addition to attracting direct investment from abroad, which is of fundamental importance for a return to growth and for the domestic employment market. Events of excellence like TUTTOFOOD play a key role in this strategy, and they allow for getting right into the “thick of things” in the comeback strategy for “Made in Italy” undertaken at an institutional level, with large investments as well
