ARLINGTON, VA, USA – S.Pellegrino Sparkling Natural Mineral Water has always been rooted in the celebration of true Italian virtues — community, friendship and joy. To help discover these special moments, S.Pellegrino has enlisted Academy Award nominee, best-selling author, and everyone’s favorite Italian-American, Stanley Tucci, as its newest partner supporting both S. Pellegrino Sparkling Natural Mineral Water and S.Pellegrino Essenza.
S.Pellegrino and Tucci’s multi-year partnership will begin with the release of an original digital and TV campaign starring Tucci himself. Shot at the source of S.Pellegrino in the scenic Italian town of San Pellegrino Terme, each picturesque vignette perfectly encapsulates those simple Italian virtues shared by Tucci and the brand, encouraging fans to slow down and savor life’s perfect moments.
“S. Pellegrino has long been a staple in my kitchen and at my dinner table, two places where so many treasured moments come to life,” said Stanley Tucci. “I’m thrilled to partner with S. Pellegrino to spread our mutual endearment for all-things Italian.”
To celebrate this relationship, S. Pellegrino and Tucci also collaborated to create a limited-edition “Stan Pellegrino” bottle set inspired by Tucci’s iconic look and the source of S. Pellegrino’s beloved water. Each limited-edition bottle is engraved with Tucci’s signature and includes a S.Pellegrino cutting board and a pair of stemless water glasses.
“As a brand with more than 120 years of history and an incredible story to tell, we are honored to partner with Stanley Tucci to highlight our Italian heritage and shared values, and help fans capture their own perfect moments, big or small,” said Thomas Conquet, Marketing Director, S.Pellegrino.
Throughout the year, S. Pellegrino and Tucci will be collaborating on a variety of programs to bring their shared love for the Italian outlook on life to fans. “With open arms, we welcome Stanley Tucci into the S.Pellegrino family with a collaboration that we hope will delight and inspire fans,” said Sara Mayer, Senior Marketing Manager, S.Pellegrino.
For more information on the collaboration and for a chance to win a limited-edition “Stan Pellegrino” bottle set, visit stanleytucci.sanpellegrino.com/campaign or follow @sanpellegrino_us on social.
