CHUO, Hokkaido, Japan – As of November 3, 2024, TYPICA Holdings announces Tatsuya Kasai as its new President. Dedicated to enhancing the sustainability of high-quality coffee, Kasai joins TYPICA with a remarkable breadth of experience, including launching new business ventures at Felissimo, Japan’s pioneering subscription service, facilitating business tie-ups, and serving as President for several e-commerce and logistics subsidiaries.
With a strong commitment to social causes, Kasai has also led initiatives to promote organic cotton and support education through his role at the PEACE BY PEACE COTTON FOUNDATION. Under Kasai’s leadership, TYPICA will continue to build a collaborative and celebratory coffee trade culture that aligns with its mission for a sustainable future.
Founded in 2019, TYPICA is a global venture dedicated to reshaping the coffee industry through the creation of a “New International Coffee Market”
Now established in Japan, South Korea, Taiwan, the Netherlands, and the United States, TYPICA connects nearly 110,000 coffee producers and roasters across 84 countries through its direct trade platform.
By facilitating these direct connections, TYPICA supports fair, market-independent pricing and is committed to strengthening the coffee industry’s sustainability. Recent platform updates introduced in August 2024 brought new features designed to advance coffee trading and sustainability further. TYPICA has also expanded efforts to address social challenges in coffee, such as poverty and human rights issues. Moving forward, TYPICA will broaden these initiatives to maximize social impact and cultivate a celebratory coffee trade culture.
Background of Kasai’s Appointment
Kasai has held numerous key leadership roles, including as Executive Officer at Felissimo, President of an e-commerce subsidiary, and Co-President of a logistics joint venture with Japan’s leading Seino Group. He has also spearheaded social initiatives, notably through his work at the PEACE BY PEACE COTTON FOUNDATION to promote sustainable cotton production and educational support for farmers’ children.
Since joining TYPICA in June 2024, Kasai has been integral to optimizing TYPICA’s logistics operations and has developed strong ties with the executive team. TYPICA is confident that Kasai’s leadership and strategic insight will further strengthen the company’s management structure and drive its mission forward.
With Kasai joining CEO Masashi Goto, CQO Ayane Yamada, and CFO Shintaro Asako, TYPICA is well-positioned for continued growth and increased corporate value.
New Management Team
The new management team is as below:
- Chief Executive Officer: Masashi Goto
- Chief Quality Officer: Ayane Yamada
- Chief Financial Officer: Shintaro Asako
- Director and President: Tatsuya Kasai (Newly appointed)
