DUBAI, UAE – The World of Coffee exhibition 2023 will reinforce the increasing growth of the UAE coffee market, and according to 6wresearch, it is expected to grow at a CAGR of 8.3% during the forecast period of 2021-2027. According to a report by Fanack, coffee consumption in the Middle East amounts to $7 billion per year, which will account for over AED25 billion, and the estimated coffee consumption per person stands at 3.5 kilos per year, which improves the prospects of new coffee brands entering the Arab market and opening new branches in Arab countries.
According to figures, the UAE spends $630 million on coffee each year, which is over AED2.3 billion. The growth in the UAE coffee market is attributed to many factors, including the culturally diverse population in the UAE, which includes over 200 nationalities, which has resulted in the development of different coffee variants and launch of numerous multinational coffee chains and cafes in the nation.
Attracting investors
Supporting the growth of the coffee market in the Middle East, the World of Coffee exhibition, will host experts and industry leaders gathering under one roof to shed light on the possibilities and opportunities for the future growth of the coffee industry.
The coffee market has been growing at an exponential rate in the recent years, attracting new investors to the UAE, and new leading international sponsors to the exhibition who have booked larges spaces to showcase their products, such as Boncafe Middle East, Simonelli Group, Eureka Coffee, Grinder, and Culligan. In light of this development, numerous brands and companies have been driven to showcase their products and expertise at the World of Coffee exhibition, the most notable and first of its kind in the world.
Exceptional growth
Khalid Al Hammadi, Senior Vice President at DXB LIVE, said: “The coffee shop market is witnessing an exponential growth with the increase in consumer preference for coffee variants. The projected growth in the coffee market shows a tremendous potential of the coffee industry in the Middle East. The exhibition will offer numerous opportunities to traders to establish new business relationships and attract investors to the coffee industry, further adding to the growth of the coffee trade in the UAE and contributing to the national economy.”
Al Mulla added: “We are looking forward to this exhibition, as it will facilitate a dialogue among various industry leaders and offer insights on the future possibilities and innovations for the development of the sector.”
The World of Coffee exhibition is being held for the second time in Dubai owing to the popular demand and active participation of industry leaders, experts and specialists from across the globe.
Bolstering coffee community
Luca Nunzi, Sales Director at Eureka Grinders, said: “The World of Coffee exhibition has played a key role in supporting and promoting the coffee community, not just in the UAE market, but also at a global scale. The exhibition is an unmissable event for everyone interested in coffee and its trade and is a convergence of insightful experts and leaders in the coffee industry from around the world. We are delighted on our first direct participation here, after the experience of sponsoring the Roaster Village in the last edition.”
“Through this exhibition we will be able to test innovative solutions for high-volume sales coffee corners and discover the latest Eureka technologies, such as IoT connectivity and automatic tamping and filter holder selection systems. It offers us a unique opportunity to offer the Eureka experience to the many baristas and coffee shops owners of the Middle East market.
“Our Eureka 1920 and the premium brand Eureka ORO will be present at our very first exhibitor stand, with respective top-of-the range products: Atom Excellence by Eureka 1920 and Prometheus by Eureka ORO. Our stand will be located at Z5-F60, and we look forward to delivering exceptional experiences for all,” Nunzi added.
Prevalent trends
Aparna Barretto, Managing Director of Boncafe, said: “The increasing appetite for good quality coffee in the UAE has opened various avenues for coffee exporters and producers from around the world. The UAE has been attracting numerous tourists and international residents that has boosted the growth of the F&B market, with numerous cafes and restaurants now offering wide range of blends and variants of coffee.
During the exhibition, we will witness new trends in the coffee market and get an opportunity to interact with companies that have entered UAE market, along with long term renowned names like us. We will be launching OATSIDE, which is also official sponsor for Alternate Milk for the WOC and TORANI, the official sponsor for Syrups for the WOC.”
Reimagining experiences
Marco Feliziani, Vice President of Simonelli Group: “We are proud to be a sponsor of the Roaster Village at WOC Dubai, as it enables Victoria Arduino to stay close to roasters, and offer them the support of E1 Prima, a product with a sustainable technology and unique design, which is capable of providing a great experience to customers”.
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, is organising the second edition of World of Coffee Dubai exhibition from January 11 to 13, in collaboration with the international Specialty Coffee Association. Prominent experts and industry leaders will assemble under one roof to discuss future avenues for the accelerating the growth of coffee business and trade in the region.
