By Mark Murphy *
UCC Coffee UK & Ireland has announced the launch of a new ThreeSixty Zimbabwean Pezuru coffee for the out of home market.
The single origin coffee, which is the latest seasonal coffee in its ThreeSixty range, is unique to the UK and Ireland market and one of only a few coffee crops from sub-Saharan Africa.
Katherine McCarthy, coffee specialist, UCC Coffee UK & Ireland commented: “This is a really exciting new coffee for our ThreeSixty range as such a small amount of coffee comes from this part of the world.
The Zimbabwean Pezuru coffee will let operators explore a very different flavour and character. It also ticks all the boxes for provenance and sustainability – irrigation from a dam adjacent to the plantation allows coffee to grow in the dry season and also provides a source of fish for the local community.
Operators looking for a great taste and story will find it with this sophisticated coffee.”
In the cup expect overall notes of orange teamed with a raisin sweetness with hints of black tea.
With consumers’ curiosity of origin reaching new heights, each coffee in the ThreeSixty˚ range, which also features Blend Number One and Rainforest Blend, displays the coordinates of the coffee’s origin on its packaging.
ThreeSixty Zimbabwe Pezuru will be available in 10 x 500g packs from 1st March 2016.
