UCC Coffee UK & Ireland is proud to announce it’s a winner of the world’s most coveted blind-tasted food and drink awards, Great Taste 2015. The total coffee solution provider has secured both the prestigious Producer & Retailer Awards following years of commitment, and achieved double gold stars for two of its premium White Label Collection coffees.
The accolade was awarded for its White Label Collection Kenya – with notes of red grape, grapefruit and honeysuckle – and its White Label Collection Brazil – with notes of walnut, apricot and red berry.
UCC Coffee’s signature White Label Collection comprises of limited edition, exceptional coffees that have been expertly selected and roasted by its ‘heads of coffee’ for a refined taste experience.
Elaine Higginson, managing director, UCC Coffee UK & Ireland comments: “To be judged on taste alone provides a level playing field for an industry benchmark and these awards display that we are mixing with the best in class.
There’s so many quality products out there, so to be a consecutive Great Taste winner and part of the ‘gold and black logo’ club for the third year is a fantastic achievement – this recognition is testament to our commitment to coffee, our dedication to sourcing quality green beans, and producing coffees of exceptional standard.”
Judged by over 400 of the most demanding palates, from food critics, chefs and cooks to restaurateurs, producers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.
When a product wears a Great Taste logo it carries a badge of honour but more importantly, it’s a signpost to a wonderful tasting product – hundreds of judges have worked tirelessly to discover the very best the industry has to offer through hours of blind-tasting. A total of 10,000 different food and drink products were tasted and judged for the 2015 awards.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with branding and packaging ignored. All products are removed from their wrapper, jar or bottle before being tasted.
Taste is of paramount importance with coffee quality being the most important factor consumers consider when choosing where to buy coffee (54%).
The research of coffee drinking consumers was commissioned by UCC Coffee UK & Ireland and conducted by Allegra Insight. UCC Coffee UK & Ireland surveys consumers each quarter to keep its customers up-to-date with the latest market trends and provide insight to add value to their customers’ businesses.
