Costa Coffee is sponsoring the Magic Radio breakfast show, Magic In The Morning, and using polls to pit competing products against each other.
The campaign will promote Costa Coffee as “the nation’s favourite coffee shop” and will last for seven weeks.
It will pit two competing items against each other and invite listeners to vote using Magic’s website. Listeners can also win prizes, such as a trip to Paris, on the site. Social media activity will encourage listeners to join in by using the hashtag #nationsfavourite.
Costa Coffee will also produce trailers for the show feature highlights of the day’s show and remind listeners to tune in the next day.
