Costa has been named the Nation’s Favourite Coffee Shop brand for its fifth consecutive year after industry experts Allegra published their annual Project Cafe15 UK report for 2014.
50% of an independent consumer panel named Costa as their favourite coffee shop, a figure increasing by 2% on last year’s result.
The coffee shop chain also increased its popularity in the typically more competitive London region, with 39% of the independent panel naming Costa as their favourite coffee shop, a lead of 16% on its nearest coffee competition.
Project Cafe15 UK highlights that the UK coffee shop market grew by 10.7% in turnover in 2014, delivering sales growth of 11.9%. The coffee market segment continues to be one of the most successful in the UK economy and has established itself as a key driver of UK high street growth.
The report highlights that the UK is a nation of coffee drinkers: 52% of consumers surveyed maintained their coffee shop visits in the last 12 months with 80% of UK consumers visiting a coffee shop at least once a week. Coffee shop visitors drink an estimated 2 billion cups of coffee per year in coffee shops.
Jason Cotta, Managing Director Costa UK Retail said:
“We are delighted to have been named the Nation’s Favourite Coffee Shop for the fifth consecutive year and to have been awarded the title from an independent panel of coffee shop visitors makes the win all that more significant.
We would like to thank our fantastic team of baristas in showing outstanding pride, passion and personality in what they do to help earn us the Nation’s Favourite title and we will continue to listen to customers, working hard to ensure that they will continue to choose Costa as their favourite coffee shop.”
Jeffrey Young, Manager Director at Allegra commented:
“Costa has performed extremely well this year in Allegra Strategies’ independent research. Britain is now a nation of great coffee drinkers who have unparalleled access to great coffee in part thanks to the rapid growth of Costa Coffee shops throughout the UK.”
