LONDON – UK coffee shop chain, Costa Coffee, has recently announced new product-wide packaging as part of the company’s wider sustainability and corporate social responsibility commitments.
Already appearing in stores across the country, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually.
This initiative is part of the company’s drive to achieve zero waste to landfill operations by 2017.
The redesign also incorporates the Government’s new voluntary nutritional labeling scheme, which enables customers to more easily make healthier choices about the food they eat.
Costa is the first coffee retailer in the UK to have products that include front-of-pack labeling consistent with that used across the food and drink industry and that is supported by food and health organisations including the British Heart Foundation.
Commenting on Costa’s new packaging Jane Treasure, Head of Food said, “At Costa, we are delighted with the improvements we have made to our packaging and the customer response to it.
Now using fewer resources and displaying new nutritional labeling, this re-designed packaging demonstrates Costa’s role as an industry leader with regard to corporate responsibility and sustainability.”
For the first time, product packaging now also includes the Costa Foundation logo. The Costa Foundation was established to support coffee growers around the world, with the aim to relieve poverty, advance education and improve the health and environment of coffee-growing communities.
To date, The Costa Foundation has funded the building of 42 schools and improved the social and economic welfare of coffee-growing communities.
Jane Treasure said, “Costa is dedicated to corporate responsibility both in the UK and abroad and we are proud that the Costa Foundation logo displayed on the packaging will allow consumers to understand the positive impact of their purchases amongst coffee-growing communities around the world.”
The new packaging is part of parent-company Whitbread’s wider corporate responsibility strategy, “Good Together” which aims to ensure long-term sustainability of the company whilst being a force for good in society.
Under the Good Together strategy, Costa has set clear targets to achieve by 2017 related to the Environment, Customer Wellbeing and Team and Community.
