LONDON – Global superstar Jessie J wowed crowds in London on Tuesday with a surprise gig on an open top bus, as part of McDonald’s imlovinit24 campaign.
A group of lucky competition winners joined her at the top of the bus as she toured London’s landmarks, singing a collection of her greatest hits.
The tour was part of the imlovinit24 campaign which saw 24 events around the world with members of the public invited to join in the fun with surprise events popping up in major cities including Los Angeles, Sydney and Ho Chi Minh City.
The initiative is designed to surprise and delight millions of people across the world in a synchronised series of events across the globe.
From a giant ball pit in the shape of a cup of coffee in Australia, through to a closing gig from Ne-Yo in America, each event will be shared online at www.imlovinit24.com for the whole world to enjoy.
In central London, unsuspecting fans boarded the fully kitted-out bus thinking they were headed to a secret concert venue before being joined aboard by their idol on Regent Street.
Jessie performed a set of her greatest hits to onlookers as the bus travelled past some of London’s iconic landmarks. Street performers and dancers joined in as the singer sang hits including Bang Bang, Price Tag and Domino to passers-by.
The McDonald’s Boom Bus Tour was streamed live through Facebook, Twitter and YouTube with viewers across the globe joining live.
Jessie was joined by YouTube stars Thatcher Joe and Lucy&Lydia who will be sharing their experiences with their millions of online fans.
